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WorksheetsDigital Marketing (Part C)
Total questions: 27
Worksheet time: 14mins
Search Engine Optimisation is the technique of increasing the visibility of your website by using keywords and backlinks so that your company or product appear in the first few pages of the search engine results page (SERP)
True
False
Paid advertisements will typically appear at the top of a Search Engine Results Page (SERP)
True
False
Using keywords for SEO means we need to include the keywords in the website. Which one below is NOT required to be included for SEO
Headings
Page Titles
Main content in the web page
Phone number
Which one of the following is NOT a social media platform
YouTube
The StoryBook
Google+
Which of the following is a consideration for social media marketing campaign? (Tick those that is applicable)
Select the right social media platform
Get the right company to do it
Plan suitable content to be used
Track the campaign
Evaluate the campaign performance
When creating new content for the social media platform. It is important to consider when is the best time to publish the content to reach the audience
True
False
You own a floral shop and would like to setup a social media account. The account is for people with interests and appreciation of flowers and to share their thoughts and photos. Which account will you set up?
Personal
Business
Groups
Events
In Facebook, to create a business page. We click on Create Page.
True
False
When creating advertisements on Facebook, we can identify our preferred audience. Select which are the preference we can choose. (Select more than 1 answer)
Gender
Location
Hair colour
Interests
Age Group
What are some of the actions that you can perform on a social media platform? (Select more than 1 answer)
Comment
Follow
Post
Like
Share
When posting on Facebook, there are various types of posts you can perform. Pick all correct actions.
Reminder
Poll
Event
Offer
News
Which of the following is NOT a social media management service tool to help you manage your social media platforms
Hootsuite
Buffer
Sproutsocial
Carousell
IFTTT
Which of the list below is a URL shortener?
goo.gl
tinyurl.com
bit.ly
silly.com
A URL Shortener is used to shorten the website address so that it will be easier to type
True
False
Which of the following is NOT a social media marketing and promotion tool?
Reviews
Influencers
TV adverts
Referrals
Which of the following are reasons why video marketing is effective on a social media platform?
Video ads that are emotionally appealing or funny
Product demonstrations provide visual instructions
Testimonial videos provide recommendations from real customers
Humorous videos make people laugh and likely to be shared
The audience on social media have no choice but to watch videos
A social media content can go viral because of the following reasons
Humourous
Resonate with the audience
They are paid to shared it
The content generates lots of discussions
Are comments important in social media platforms?
No, because too much hassle to reply
Yes, it is an opportunity to interact with the audience
Yes, it is a way that the customer can engage with us
Negative comments must be answered professionally
The purpose of notifications on social media platforms is to alert us of any mentions or comments by the audience.
True
False
Which of the following is an example of Calls to Action that we can use on the website and social media platforms?
Sign Up
Download
Buy Now
None of the above
Which of the following is an online advertising platform? (Select more than 1 answer)
Search Engine Marketing
SPH Marketing Service
Social Media Advertising
Display Advertising
Google Display Network is an online advertising platform that allows us to advertise on Google websites, blogs, videos or apps.
True
False
Which of the following is a type of online advertisement? Select more than 1 answer
Text Ads
Tv commercial
Image ads
Floating ads
Pop-up ads
Which tool will you use for Email Marketing
YahooChimp
Mailchimp
Webmail
Gmail
One advantage of using Mailchimp is
Helps manage contact lists
They autogenerate content for us
All emails sent via mailchimp will not be rejected
Emails sent must faster
Mobile Marketing is growing because (Pick more than 1 answer)
Access to more customers because more people are using mobile phones to access services
It is efficient at targeting customers based on location
It allows customers to find service providers easier because of mobile searches
More people are staying out later
One important consideration about mobile marketing is that websites need to be mobile friendly
True
False
