WorksheetsGames advertising
Total questions: 20
Worksheet time: 10mins
Which of the following statement is INCORRECT regarding on game platform.
Mobile devices such as phones or wireless handsets and other small units.
Console such as coin operated machine.
PCs either online or from games that are downloded or brought on disk and installed on hard-drives.
How many types of gaming experience?
3
4
5
Farm Ville is an example of core games.
True
False
Casual games has a complex nature of graphic and games mechanics, and require a powerful computer or console.
True
False
A traditional display is also refers to __________ advertising.
Around games
In-games
Out games
Ads that shown in the red box is known as ________
pre-rolls
companion ads
inter-level
In-game ads includes either environment ads or immersive ads.
True
False
Environment ads are branded display within the game that the players sees but cannot interact with.
True
False
This is an example of _______ environment ads.
poster
billboard
vehicle
Which is NOT the advantages of immersive ads.
Purchase intention increases
The main familiarity of the brand increases
Allow players to see the display but cannot interact with
Nike sport banner on the stadium in FIFA games.
Which objective through in-game campaign below, serve dual role by both enriching the virtual game world with the reality?
Advergames
Real-world analog
Cross promotion
A custom-made games specifically designed around a given brand either a product or service is known as __________.
Product placement
Advergames
Cross promotion
Cross-promotion is a paid product message aimed at influencing entertainment media audiences via the planned and unobtrusive entry of a branded product.
True
False
__________ provides media tie-ins as well as consumer product promotions with discounts, coupons and rewards offer.
Product placement
Cross-promotion
Advergames
This example BEST represent which objective through in-games campaign?
Cross-promotion
Product placement
Advergames
The abbreviation of ESA is ___________
Entertainment Software Association
Emergence Software Advertisement
Environment Software Association
Pre-rolls, inter-level, post-game are the examples of __________ advertising.
Around game
Advergames
In-games
Environments ads includes 2D display and 3D object.
True
False
Games on social networks played in sessions lasting more than 90 minutes and some take more than 20 hours to complete.
True
False
How many types of immersive ads?
2
3
4
