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WorksheetsQuestionnaire
Total questions: 13
Worksheet time: 10mins
Why are questionnaires important?
produces data that can be used for making smart business decisions
are easy to make and to understand
the best way to get to know a client
Customers prefer less face-to-face communication and more e-mail communication
The questionnaire is a set of questions used to generate data that meet specific research and survey objectives
True
False
The process of the questionnare begins with:
problem
hypothesis
objectives
strategies
What happens if the objectives are not clear and correct when making a questionnaire?
What is the last step when you make a questionnaire?
determine survey objectives
create questions
decide layout
evaluate a questionnaire
Open-ended questions are:
thought-provoking
simple
difficult
easy
Open-ended are questions are great for
casual research
exploratory research
descriptive research
qualitative research
When researchers want a better understanding of a problem they choose
closed questions
open ended questions
A disadvantage of open-ended questions are:
the answer is in respondent's own words
allows probing
provides insights
response rates are lower
what is interviewer bias?
An advantage of a closed ended questions are:
researchers must generate alternatives
no freedom for respondent in answer
limited number of responses
alternative data coding
A dichotomous question is a closed-ended question with two response options
true
false
The dichotomous option allows for a neutral position
true
false
