NEW
Font size
WorksheetsService Marketing
Total questions: 10
Worksheet time: 5mins
Which of the following is not an element of physical evidence?
Employee dress
Employee training
Equipment
Facility design
..... is the difference between customer expectations and customer perceptions.
Customer delight
Customer satisfaction
Customer gap
Supplier gap
Which of the following is difficult to evaluate?
Jewellery
Auto repair
Furniture
Clothing
.......is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customer's point of view.
Front end planning
Service blueprinting
Service standardization
None of the above
Product refers to...
Where the product is sold
The good/service the consumer purchase
The price a consumer will pay for the product
The way a consumer is made aware of the product
Price refers to...
The actual amount paid for the product by the consumer
The amount of profit that is made
The discount price of a product
The cost of the packaging of the product
Place refers to...
Where the product is being delivered
Where it is placed on the internet
Where the consumer can buy the product
The area of the store where the product is placed
Promotion refers to...
The packaging of a product
The colours of the product
The after-sales service
The way in which a consumer is made aware of a product
Promotion refers to...
The packaging of a product
The colours of the product
The after-sales service
The way in which a consumer is made aware of a product
Marketing segmentation is useful for
Targeting existing clients
Identifying prospects
Knowing customers’ tastes
All of these
