The basic purpose here is to promote the image of the company. Often some progressive causes like support to community based programmes, environment, gender issues are taken up as a part of the values of the company.

An activity by an individual or by a group that seeks to influence public opinion on matters of public importance such as electoral reforms. The idea is to raise a public debate through media within the Governmental institutions.

what do we call when we compare one brand directly or indirectly with one or more competing brands?

What do we call it when advertising system allows two parties to share advertising costs.

Which Advertising is being used to target impulsive buying. Something attracts our attention and we end up buying it as an on the spot decision.

When sport utility vehicles (SUVs) were first introduced, the car manufacturers used this strategy quite successfully.

The most direct and personal form of advertisement that uses mass media.

Every campaign 'pitches' itself at a level depending upon its purpose. If it is the introducing a new product in a competitive market, then it will be

Which type of Advertising typically involves generating and transmitting short and precise messages regarding a cause or a problem.