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Strategic Management

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

A company’s strategic plan:

a)

links the company’s financial targets to control mechanisms.

b)

maps out the company’s history.

c)

outlines the competitive moves and approaches to be used in achieving the desired business results

d)

All the above

2.

The most widely used tool for diagnosing the principle competitive pressures in a market is the:

a)

SWOT.

b)

Competitor Profiling

c)

Market analysis.

d)

Five Forces Model

3.

What is the meaning of backward vertical integration?

a)

Organization becomes its own supplier

b)

Organization becomes its own distributor

c)

Organization becomes its own seller

d)

Organization becomes its own buyer

4.

Ikea is an example of

a)

A differentiated strategy

b)

A low cost strategy

c)

a market segment focused differentiated strategy

d)

a market-segment cost-focused strategy

5.

Strategic planning is....

a)

Long term planning

b)

Short term planning

c)

General planning

d)

Seasonal planning

6.

Which is NOT a part of Porters 5 forces?

a)

Bargaining power of Suppliers

b)

Threat of New entrants

c)

Bargaining power of customers

d)

Financial threat

7.

Which is the FIRST step in the strategic Management process?

a)

Monitoring and evaluating strategies

b)

Developing the vision and mission

c)

Strategy formulation

d)

Goals and Objectives

8.

At which level of the strategy will the Marketing manager get involved?

a)

Corporate Strategy

b)

Business Strategy

c)

Functional Strategy

d)

Operational strategy

9.

In the BCG matrix , which of the following the strategy is sell off (divest)?

a)

Star

b)

Cow

c)

Question mark

d)

Dog

10.

What does the "S" stand for in PESTLE?

a)

Support

b)

Short term

c)

Social

d)

Subsidiary