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WorksheetsRiset Marketing
Total questions: 20
Worksheet time: 40mins
What is Market Research?
The process of gaining information about customer, competitors and reading market trends
The process of reviewing cash flow forecasts
The process of researching the markets and methods of improving cash flow
The process of looking at target audiences
What is collecting "Primary Research"?
Information collected for a specific purpose
Information collected second hand
Information collected offline
Information collected through old sales records
What are the benefits to collecting Primary Research?
New and up to date research for a specfic topic
Second hand data
Data used for another purpose that you can certain use elements of
Data found online
What is "Secondary Research"?
Research collected that already exists
Research that is collected through a survey
Research that is new and up to date
Research that hasn't been completed yet
What is Quantitative data
Numbers,
Opinions
What is Qualitative data
Numbers
Opinions
What is a "Sample Group"
A small group selected to to take part in a survey
A group of people used to ask people to complete a survey
A group of people within a target audience
A family
You can describe a market segment as
A group of similar products
A part of the market that contains a group of buyers with similar buying habits
A part of the market that contains a group of buyers with different buying habits
A list of factors linking to target audiences
What is a "Product Trial"?
When a customer buys a product for the first time
When a customer buys a product for the tenth time
When a business sells goods abroad
Designing a new product
A business uses online methods to spread a message. This is known as..
Viral Marketing
Data collection
Social media
Newspapers
Cadbury has innovation the Dairy Milk to contain pieces of Banana. To encourage people to buy the product they price it at 45p. This is known as
Price Reduction
Penetrating Price
Exported Price
Promotion
Cadbury chocolate has alot of competitors in its market. They have a lot of returning customer.. This is known as
Customers
Customer Loyalty
Negative comments
Returning employees
Tom has gone to the same hair dresser for the last 20 years. This is know as..
Repeat Purchase
Success
Innovation
Customer Loyalty
Ensuring a business achieves repeat purchase, they focus on four areas. They are
The four P's
The 6 thinking hats
Blue sky thinking
Lateral thinking
The "Product life cycle" is made up of 6 stages. What is the first stage
Research and development
Saturation
Maturity
Growth
The "Boston Matrix" is made up of four stages. Which stage has High market share - Low growth
Dog
Cash Cow
Star
Problem Child
The "Boston Matrix" is made up of four stages. Which stage has High market growth- Low Market share
Dog
Cash Cow
Star
Problem Child
Tesco sell products under their own name. This is an example of..
Own Brand
Generic Products
Product differentiation
A brand is
A sign or symbol
An image
A named product that is seen as different to other products
A combination of letters and images
Cadbury have more than one type of chocolate bar. This is known as
Product Trial
Product Differentiation
Invention
Premium Prices
