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WorksheetsEMTECH Color Psychology in Marketing
Total questions: 20
Worksheet time: 9mins
These are the colors of children’s toys, daycare decor, and summer clothes.
Primary colors
Secondary colors
Tertiary colors
Tinted colors
What is created when white is added to a pure color?
shade
tint
tone
opacity
What is created when black is added to a pure color?
shade
tint
tone
opacity
What is created when gray is added to a pure color?
shade
tint
tone
opacity
If you’re looking to have a really powerful presence or get someone’s attention fast, _____ is your ccolor
orange
purple
red
yellow
The color _______ is great for bringing comfort in tough times, and creating a sense of fun or freedom in your visuals.
orange
purple
red
yellow
Whenever you need to lift someone’s spirits, increase their confidence, or provide inspiration, use ______.
orange
purple
red
yellow
If you’re looking to portray health, rest, and to relieve stress, _________is your color.
green
pink
red
yellow
______ is a well-liked color that can bring a sense of calmness and trust when building relationships, especially in marketing.
Blue
Green
Red
Yellow
It imost commonly known for its imagination and spirituality and this is why creativity is most often associated with the color ______.
orange
purple
red
yellow
__________________are all on the left side of the wheel, in the blues and greens. The _________ are all on the right side of the wheel, in the yellows and reds.
Cool - warm
Warm- cool
Dark -bright
Cold - hot
Hot- cold
Difference in color is what creates contrast,
TRUE
FALSE
What is a good way to test color contrast?
Turn the colors black and white.
Turn up the bright.
Turn up contrast.
Turn them into grayscale.
A study from the University of Toronto revealed most people preferred simple color combinations that relied on only _______ favorite colors.
1-2
2-3
3-5
5-7
______ is a very physical color, it soothes rather than stimulates, making it a perfect color for caring, understanding, and nurturing those in need
Orange
Red
Green
Pink
Yellow
Bright colors promote physical activity but make the passage of time seem slower.
TRUE
FALSE
Cooler and softer colors are better for mental activity and make the time seem to pass more quickly.
TRUE
FALSE
What are recommended ways to address color blindness in marketing?
high contrast
additional text
bright colors
high resolution
Color also means different things in different cultures.
TRUE
FALSE
______ is one of the most preferred colors with the most positive connotations.
White
Green
Blue
Yellow.
