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EMTECH Color Psychology in Marketing

Total questions: 20

Worksheet time: 9mins

Name
Class
Date
1.

These are the colors of children’s toys, daycare decor, and summer clothes.

a)

Primary colors

b)

Secondary colors

c)

Tertiary colors

d)

Tinted colors

2.

What is created when white is added to a pure color?

a)

shade

b)

tint

c)

tone

d)

opacity

3.

What is created when black is added to a pure color?

a)

shade

b)

tint

c)

tone

d)

opacity

4.

What is created when gray is added to a pure color?

a)

shade

b)

tint

c)

tone

d)

opacity

5.

If you’re looking to have a really powerful presence or get someone’s attention fast, _____ is your ccolor

a)

orange

b)

purple

c)

red

d)

yellow

6.

The color _______ is great for bringing comfort in tough times, and creating a sense of fun or freedom in your visuals.

a)

orange

b)

purple

c)

red

d)

yellow

7.

Whenever you need to lift someone’s spirits, increase their confidence, or provide inspiration, use ______.

a)

orange

b)

purple

c)

red

d)

yellow

8.

If you’re looking to portray health, rest, and to relieve stress, _________is your color.

a)

green

b)

pink

c)

red

d)

yellow

9.

______ is a well-liked color that can bring a sense of calmness and trust when building relationships, especially in marketing.

a)

Blue

b)

Green

c)

Red

d)

Yellow

10.

It imost commonly known for its imagination and spirituality and this is why creativity is most often associated with the color ______.

a)

orange

b)

purple

c)

red

d)

yellow

11.

__________________are all on the left side of the wheel, in the blues and greens. The _________ are all on the right side of the wheel, in the yellows and reds.

a)

Cool - warm

b)

Warm- cool

c)

Dark -bright

d)

Cold - hot

e)

Hot- cold

12.

Difference in color is what creates contrast,

a)

TRUE

b)

FALSE

13.

What is a good way to test color contrast?

a)

Turn the colors black and white.

b)

Turn up the bright.

c)

Turn up contrast.

d)

Turn them into grayscale.

14.

A study from the University of Toronto revealed most people preferred simple color combinations that relied on only _______ favorite colors.

a)

1-2

b)

2-3

c)

3-5

d)

5-7

15.

______ is a very physical color, it soothes rather than stimulates, making it a perfect color for caring, understanding, and nurturing those in need

a)

Orange

b)

Red

c)

Green

d)

Pink

e)

Yellow

16.

Bright colors promote physical activity but make the passage of time seem slower.

a)

TRUE

b)

FALSE

17.

Cooler and softer colors are better for mental activity and make the time seem to pass more quickly.

a)

TRUE

b)

FALSE

18.

What are recommended ways to address color blindness in marketing?

a)

high contrast

b)

additional text

c)

bright colors

d)

high resolution

19.

Color also means different things in different cultures.

a)

TRUE

b)

FALSE

20.

______ is one of the most preferred colors with the most positive connotations.

a)

White

b)

Green

c)

Blue

d)

Yellow.