WorksheetsChapter 7
Total questions: 52
Worksheet time: 26mins
Name
Class
Date
1.
Which search engines support the Schema.org protocol?
a)
Google
b)
Yandex
c)
Yahoo!
d)
Bing
e)
All of the above
2.
SERPS usually include…
a)
paid and organic advertising.
b)
short tail focused content.
c)
all the web pages that are relevant to a search term.
d)
None of the above.
e)
A, B and C
3.
How can you learn about SEO from the recent history (e.g. the effect of the last SERP algorithm update)?
a)
Develop a weekly routine for continuous review of SERPS and industry updates including search engine webmaster forums.
b)
Just follow guidelines in this book.
c)
Identify a “guru” and follow all that they recommend.
d)
Just follow the guidelines provided by Microsoft.
e)
Replicate everything that your competitors are doing
4.
In HTML the title tag is NOT…
a)
used by search engines to understand meaning of the web page.
b)
Marked up as <title>Page Title</title>.
c)
A place to specify a website address.
d)
Usually used by search engines to link to a web page from SERPS.
e)
Used for the positioning of a primary keyword for the page.
5.
Which the following is a reasonable SMART organic SEO objective?
a)
increase the average duration of time spent by visitors on your website.
b)
achieve the number 1 SERP on all search engines for all 10,000 keywords that are relevant for your organisation in one week.
c)
gain number 1 position for the one hundred primary keywords within one day.
d)
increase the number of Product X page visitors by 5% year on year in 4 months.
e)
Dominate page 1 SERP for the term “car insurance”.
6.
What are the four pillars of SEO?
a)
Incoming Links, Social shares, Website architecture and Use of images
b)
Quality content, Off-page, On-page and Site structure
c)
Technical quality, Off-site, On-site and Quality tracking
d)
Video, images, Text and Code
e)
Quality content, On-page, Off-page and Technical
7.
Which of the following is NOT a way for a search engine crawler to be notified of a new web page?
a)
Search Engine dedicated Add URL page
b)
Indexed sitemap.xml entry with a link to the new page
c)
A link from an already indexed web page
d)
A link in a JavaScript popup box activated by a mouse click
e)
A text link in a website navigation bar
8.
Which of the following is NOT the correct reason for using “rel=nofollow”?
a)
When linking from a paid advertising link
b)
When linking to a page that you trust
c)
When linking to a page that you don’t want to endorse
d)
Comments section of your site which allows users to add comments without moderation
e)
All of the above
9.
What is the key revenue generation source for search engines?
a)
Organic search advertising
b)
Directory listings
c)
Search advertising support
d)
SEO training
e)
Paid search advertising
10.
sitemap.xml is a protocol that is supported by several search engines such as Google, Yahoo!, and Microsoft for…
a)
notifying search engine crawlers of the page location to be excluded from their search index.
b)
notifying website owners when a website needs improvement.
c)
notifying search engines of web pages to be crawled on a website.
d)
for listing page names on a site without the use of their URLs.
e)
for keeping a log of redirects.
11.
What is the purpose of PageRank?
a)
It offers a list of all the URLs that a user visited when they are browsing the Internet and is developing a preference for this user.
b)
It provides Yandex thematic citation index that is based on a number of links to the website being evaluated.
c)
It shows how many times a particular web page was visited by people and based on this a numeric value is allocated from 0 to 10 to show its importance.
d)
It shows a page's importance; which Google calculates based on factors like the number of links leading to that page.
e)
It is openly available information of the trust factor that a website has generated.
12.
When conducting keyword research for organic SEO purposes what are the factors that you need to take into account?
a)
The budget that is available for bidding on a daily basis, what the quality score is for the landing pages being targeted.
b)
Buyer objectives, how many keyword terms are to be found, how many terms to be found, seller persona, business culture and past buyer behaviour.
c)
Marketing activity objectives, how many social profiles are to be used, existing online communities, hash tags to be targeted, key influencers and social media channels of choice
d)
Number of competitors targeting the same keywords
e)
Marketing activity objective, how many collaterals are to be created, buyer persona, culture, language and search engine
13.
Ideally organic SEO keyword selection is based on…
a)
high relevancy, high popularity, high competition and high specificity.
b)
low relevancy, low popularity, low competition and low specificity.
c)
high relevancy, high popularity, low competition and low specificity
d)
high relevancy, high popularity, low competition and high specificity.
e)
low relevancy, high popularity, low competition and high specificity
14.
Long tail organic SEO keywords are a better choice in comparison to short tail keywords because...
a)
they have a much higher search volume.
b)
they have a much lower competition rate.
c)
the buyer persona is less likely to convert at this stage since the less specific the term the higher is their awareness of their need.
d)
There is usually less competition.
e)
The buyer persona is more likely to convert at this stage since the more specific the term the higher their awareness of their own need.
15.
In their correct order, what are the key stages of the keyword research process?
a)
Keyword brainstorming, Keyword refinement, Keyword prioritisation and selection
b)
Keyword refinement, Keyword brainstorming, Keyword prioritisation and selection
c)
Keyword prioritisation and selection, Keyword brainstorming, Keyword refinement
d)
Keyword brainstorming, Keyword prioritisation and selection, Keyword refinement
e)
16.
A short tail keyword is…
a)
A one or two words long search term.
b)
a five or more words long search term.
c)
A 100 word long term.
d)
a search term which is easy to optimise for and would bring a lot of relevant traffic.
e)
None of the above
17.
What are the basic on-page SEO factors that should be defined in a keyword map when developing a website architecture?
a)
Focus, primary and up to three secondary keywords, Page Title, URL, Description and Heading 1.
b)
Number of words on page, images and interactive content.
c)
AIDA elements.
d)
Keyword density, anchor text for links and keywords.
e)
Up to three primary keywords, URL and Description.
18.
“Click here” anchor text should not be used because…
a)
it is reserved for PDF files.
b)
it comprises of two words and therefore difficult to read by a search engine.
c)
It confuses screen readers and indexing bots that can’t understand the content of the destination page.
d)
The search engine bot would automatically click on the link.
e)
It is prohibited under the schema.org agreement by all main search engines.
19.
Which of these are NOT SEO keyword research tools
a)
SEMrush
b)
MOZ
c)
Buffer
d)
Google AdWords keyword planner
e)
Answerthepublic.com
20.
A meta description tag could be defined as…
a)
the website address telling the spider where to find a website.
b)
a tag that is no longer used by search engines for indexing web pages.
c)
the clickable text highlighted in blue on SERPS.
d)
the description of a web page which could be used by a search engine to describe a page on SERP.
e)
the description of a web site which must be used by a search engine to describe a page on SERP.
21.
A meta keyword tag is…
a)
used for spamming search engines and is essential for a web page ranking.
b)
no longer used by search engines for indexing web pages.
c)
the first variable used by a search engine when a spider arrives to index a page.
d)
is compulsory for every web page, failure to define it will result in a page being not indexed on SERPs.
e)
there to repeat your PR as often as you can.
22.
CSS in web design stands for…
a)
Customer Service Satisfaction.
b)
Corporate Server Security.
c)
Customised Search Screen.
d)
Consistent Search Success.
e)
Cascading Style Sheets.
23.
How many factors contribute to a web page search rankings?
a)
01-May
b)
Jun-50
c)
51-100
d)
101-200
e)
200+
24.
Keyword research is a process of …
a)
identifying relevant primary and secondary terms used by your buyer persona.
b)
identifying the highest volume of searches for a single word term that is used by the buyer persona.
c)
analysing social media networks and identifying key influencers on each one of the key topics.
d)
reviewing the pages on your website with the highest numbers of visitors.
e)
Identifying what search terms are being targeted by the competitors.
25.
SERP stands for…
a)
Specificity Energy Retention Practice.
b)
Search Engine Ranking Process.
c)
Search Engine Results Page.
d)
Selection Evaluation Refinement Process.
e)
Specificity Evaluation Results Procedure.
26.
The “HELP, HERO, HUB” framework ….
a)
should be used for all websites.
b)
should be above 5%.
c)
helps to position your keywords strategically.
d)
helps to structure your website architecture
e)
should be ignored.
27.
When developing a website architecture deep linking is important because…
a)
only the home page ranks for all keywords
b)
it helps user experience by being able to navigate to a specific page.
c)
it is used to reduce the server load
d)
it speeds up the reading of the web page.
e)
there is no logical structure to website architecture.
28.
When optimising a website which of these should be used for white hat SEO?
a)
Develop a keyword map for the entire site and strategically focus all web pages to the needs of your website visitors.
b)
Use cloaking techniques to entice search engine bots and re-directing real users to different web pages.
c)
Developing web pages specifically targeting search engine bots.
d)
Identify content that ranks well for your competitors and copy and paste it onto your web pages.
e)
Get as many links as you can from any source possible using tools such as SEONuke.
29.
The reason why Adobe’s download page ranks well for the search term “click here” on Google is because…
a)
the term “click here” is specified in the keyword meta data of that page.
b)
the keyword “click here” is use in title, description, URL and Heading 1 of that page.
c)
the term “click here” has a high keyword density on that page.
d)
the website uses black hat SEO to highjack that ranking spot
e)
a large number of external links are pointing to that page using the anchor text “click here”.
30.
How can AIDA help to optimise a web page?
a)
It places primary and secondary keyword in strategic places on a web page, namely the page title, description, heading 1, first paragraph, heading 2, image alternative text and image names.
b)
It uses power verbs to increase the reader’s willingness to identify with the presented content.
c)
By following the structure of Attention, Interest, Desire, Action the reader is given a pattern for engaging with content.
d)
It offers a structure for a calculating the bounce rate on a web page.
e)
It cannot help to optimise a web page since it is not relevant for content development.
31.
Search Engine Results Pages comprise of …
a)
local search results based on your IP address.
b)
the live view of all websites around the world.
c)
paid and organic search results.
d)
video, text, flash Files, JavaScript and invisible text.
e)
results that have the highest keyword density for the searched term.
32.
The length of the title and description tags…
a)
Is a fixed length of 60 characters for title and 160 for description on all search engines
b)
is always ignored by search engines and they replace these dynamically all the time dependent on the search results.
c)
means the title is fixed to 160 characters and the description to 60 characters max in length on all search engines.
d)
Is defined by the schema.org and is used by all search engines in same way.
e)
Is measured in pixels and depends on the search engine as well as device being used.
33.
The description tag of a web page should ideally contain…
a)
a question mark which could attract attention of the reader.
b)
the primary keyword phrase used on the page and a call to action to read the page.
c)
the brand name of the organisation being mentioned.
d)
the key point being addressed and the author name.
e)
no text since this will be populated by the search engine anyway.
34.
Which of these keyword phrases will bring better quality leads to the Salford Business School home page?
a)
“Salford”
b)
“Salford Uni”
c)
“Salford Uni Business”
d)
“Salford Business School”
e)
“Business School”
35.
Which of the following is NOT a black hat SEO technique and is not considered to be spam?
a)
Cloaking
b)
Link schemes
c)
A question asked by a customer on a social media network
d)
Auto generated content
e)
Advertisements without public acknowledgement
36.
Header tags (h1 to h6) are…
a)
not relevant in SEO.
b)
are limited to 60 characters on a page.
c)
are used to structure a web page for a reader and prominence to certain text on a page.
d)
are limited to 160 characters.
e)
start from h3 since h1 is too large on a web page.
37.
Keyword stuffing is…
a)
the latest thinking technique for legitimately optimising a web page for a particular keyword phrase.
b)
an out-dated technique for optimising a web page by repeatedly using a keyword term throughout a web page so that the text density becomes unnatural.
c)
an effective technique for increasing keyword density to over 10%.
d)
A highly effective way for optimising images, video and other interactive content.
e)
recommended by schema.org and accepted by all search engines.
38.
The latest best practices of Google Search Engine Optimisation can be found at …
a)
Google’s Webmaster tools guidelines.
b)
Google Analytics.
c)
Google Search Console.
d)
Google answers.
e)
Google+.
39.
SEO suffers from the last click attribution model because…
a)
as with other channels it is not always possible to track the full value of this channel since other channels could have been used to assist the final conversion.
b)
most people use search engines before they purchase the product or service that they were looking for.
c)
social media is taking over from search engine optimisation in terms of generating brand awareness and conversions.
d)
it is no longer an issue with the latest Google Analytics tools as it is possible to see the entire customer journey across channels.
e)
organic SEO is precise and offers an unparalleled level of transparency for website ranking visibility and value calculation.
40.
Rich snippets offer the advantage of…
a)
making your website accessible to mobile devices.
b)
speeding up the way to access your website.
c)
preventing Google from better understanding your context for display in SERPS.
d)
presenting the content of your website with enhanced SERP visibility and engagement.
e)
preventing users engaging directly with your content right from SERPS.
41.
When conducting on-page optimisation for a particular keyword phrase which of the following are the most important places for keyword inclusion?
a)
Bold text and italics
b)
The last paragraph of the page
c)
Alternative text for images and image file name
d)
Video file name and account name
e)
Title and Description tag
42.
When optimising hyperlinks …
a)
always use the exact keyword match of the target web page as anchor text.
b)
use exact keyword matches for internal link anchor text, but brand name for incoming external links.
c)
always use “click here” anchor text for all internal and external links.
d)
always use images for links since these have more impact compared to text.
e)
always disavow links coming from external pages.
43.
Local SEO is used for…
a)
organisations that focus on serving a particular geographic area.
b)
global eCommerce brands that have no physical location.
c)
organisations that have a number of local suppliers.
d)
organisations that have a geographic location in their brand name.
e)
organisations offering virtual reality content.
44.
In SEO, NAP is used for…
a)
adding additional value to the Nett Address Presence and helps search engine spiders to navigate to the nearest page.
b)
consistently writing Name, Address and Phone number to optimise for local SEO.
c)
signifying that it is Not Always Possible to rank for every single keyword targeted by a campaign.
d)
notifying a web page redirection from temporary to Not Available Permanently.
e)
delisting a web page from the search engine index – Not Available Page
45.
Which of these are content related KPIs?
a)
Number of comments & Time spent on page.
b)
Reduction of errors such as duplicate titles, descriptions and headings.
c)
Number and quality of links to a page & Number of shares to a page.
d)
Reduction of technical errors such as W3C validator approval.
e)
Web page loading speed.
46.
Which of these are on-page related KPIs?
a)
The number of comments. Time spent on page.
b)
Traffic generated. Keyword visibility in SERPs.
c)
Reduction of errors such as duplicate titles, descriptions and headings.
d)
Number and quality of links to a page. Number of shares to a page.
e)
Reduction of technical errors such as W3C validator approval. Website speed approval.
47.
SEO content optimisation can be done by…
a)
creating a lot of pages with content of about 100 words per page.
b)
creating content that uses high keyword density.
c)
providing original long form content with over 600 words per page.
d)
focusing on the speed of reading and remove all text and video distractions.
e)
write primarily for a search engine and then optimise for a human reader.
48.
Hero content…
a)
aims at increasing brand awareness and attracting large audiences to your content. The result of this content is brand awareness and potential for future navigational search results.
b)
is based on the main product and services and offers regular fresh perspectives of interest to your buyer persona. This content would tend to satisfy informational search queries.
c)
is a must have for your organisation and it helps your buyer persona to resolve the transactional and navigational search questions they might have in relation to your brand, products or services.
d)
is helpful for a search engine to better index web pages based on the schema.org protocol agreement
e)
is none of the these.
49.
Traditional website architecture contains…
a)
Home > Products and Services > Utility pages
b)
Home > Products and Services > Categories > Supporting pages > Utility pages
c)
Products and Services > Supporting pages > Utility pages > Home
d)
Home > Categories > Products and Services > Supporting pages > Utility pages
e)
Home > Products and Services > Supporting pages >
50.
robots.txt is used to …
a)
tells search engine bots what pages to index and what should not be indexed.
b)
tell search engine bots which pages have permanently moved.
c)
tell search engine bots which pages have been deleted.
d)
tell search engine bots which pages have temporarily moved.
e)
tell search engine bots that the Web server is not available since it is being worked on at the moment.
51.
The “200” response code from a web server means…
a)
Precondition Failed.
b)
Proxy Authentication Required.
c)
Page not found.
d)
The Web server is not available.
e)
OK.
52.
Structured Data is…
a)
W3C validation of your HTML code.
b)
a range of advanced mark-up structures - called schemas that help you to make your information more accessible to search engines and smart devices.
c)
a way of making your website rank well for a particular search term in audio search mode.
d)
a server response code that works only in a structured way.
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