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Content Marketing

Total questions: 12

Worksheet time: 10mins

Name
Class
Date
1.

What is difference between content and Content marketing?

4 lines
2.

Difference between SEO and Content Marketing?

4 lines
3.

Content marketing is NOT

a)

A strategic marketing approach

b)

Focused on creating and distributing valuable, relevant, and consistent content

c)

Able to attract and retain a clearly defined audience

d)

Just another name for social media marketing

4.

. You can compare the value of Content Marketing with other marketing initiatives.

a)

TRUE

b)

FALSE

5.

To create the first part of a successful Content Marketing strategy, which is mainly a search for information, which of the following questions do you need to answer

a)

Who?

b)

From Whom?

c)

With what effect?

d)

All the above

6.

Find the wrong one in basic 4P's

a)

Product

b)

Price

c)

Place

d)

Process

7.

What is digital marketing?

a)

The marketing of products or services through digital methods such as the internet.

b)

The marketing of a digital product such as a mobile device or computer.

8.

SEO is the acronym for?

a)

Site Efficiency Optmisation

b)

Site Engine Optimisation

c)

Search Engine Optimisation

d)

Search Engine Original

9.

CPM is the acronym for?

a)

Clicks Per Mile

b)

Clicks Per Minute

10.

Ensuring a website appears high on the list of results returned by a search engine

a)

Web analyzing

b)

Search Developing

c)

Search Engine Optimisation

d)

Content Managing

11.

Marketing to specific customers based on their location

a)

Pyschographic

b)

Behavioral

c)

Geographic

d)

Demographic

12.

Which choice below is NOT a type of content marketing.

a)

Image

b)

MEME

c)

OneNote

d)

Social Media