WorksheetsDigital Marketing Orientation Quiz
Total questions: 20
Worksheet time: 4mins
SEO means
Search Engine Onsite
Site Engine Optimization
Search Engine Optimization
Search Engine Offsite
Digital Marketing Encompasses
Social Media Campaigns
Mass Media Campaigns
Search ads
Display Ads
Native Ads
CPC means
(a)
Name any blogging platforms that you are familiar with
(a)
Name any popular social bookmarking sites that you are aware of
(a)
Second Most Popular Search Engine
YouTube
Amazon
Bing
Yahoo
Baidu
No of Characters allowed in Tweets ( Twitter )
140
180
280
120
SEM and SEO are the same
True
False
Bounce Rate in Website
The Rate at which a ball bounces off in a sports website
Percentage of visitors that leave a web page without taking an action.
Website bounces off when loading
Visitors exiting after visiting few pages in a website
CTA Means
Click to Acquisition
Call to Awareness
Call to Action
Cost to Abandon
CTR means
Cost to Retain
Click Through Rate
Click to Redirect
Link building is an on-page SEO technique
Yes
No
No clue on SEO or its technique
Both Inbound and Digital Marketing are one and the same
Yes
No
Unsure
AR and VR
(a)
PPC is a way of earning customers organically
Absolutely Yes
No way
Sorry Mate, I have no clue
Native ads are
Ad matches form feel and function of the media where it appears
Ads that are unpaid
Ads that are retargeted
None of the above
RTB in Programmatic ads is
Real-time bidding
Real-time behavior
Real-time bounce rate
No idea hence it does not matter to me
Retargeting means
remind your website visitors of your products and services after they leave your website without buying.
Calling leads and pitching products
Lead qualifying
Showing ads that are not relevant to the website visitors
A/B testing means
Testing 2 or more ad copies
Single ad
Image ad
Carousel ad
Search ads and display ads are the same
True
False
No clue buddy
