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WorksheetsInternational Marketing Management
Total questions: 25
Worksheet time: 18mins
Topics included in International Business but not in IM
Transfer of Technology
Exporting
Outsourcing
Joint Venture
CHARACTERSTICS OF IM
Broader market is available
Intense Competition
Involves low risk and challenges
Requires broader competence
Write one point of importance of International Marketing
IM helps in
Earning foreign exchange
Boost brand reputation
Disconnect business with the world
Cultural exchange
An international agreement that allows foreign firms, either exclusively or non-exclusively, to manufacture a proprietor’s product for a fixed term in a specific market.
Licencing
Joint Venture
Exporting
Franchise
More detailed and complete form of licensing is (a)
Goods and services that are produced in one country and sold to buyers in another are called (a)
Foreign goods exported in the same state as previously imported, to the rest of the world.
Exports
Re exports
Illegal
Immoral
A local and a foreign firm join hands to form a third company to exploit the strengths of both companies. Such an arrangement is called a (a)
A firm should open a fully owned foreign subsidiary when
The host country encourages FDI
Firm is looking for short term profits
Firm has just started selling in the host country
Firm wants to take full control over production and promotion in the target market
All foreign marketing operations are planned and carried out with little or no difference in product formulation and specifications, pricing strategy, distribution and promotion measures. The firms orientation is
Polycentric
Geocentric
Ethnocentric
Regiocentric
McDonald’s tailoring its offerings to the country of operation such as Maharaja Mac in India, McItaly in Italy, McLobster in Canada shows that it follows a ____________ orientation
Polycenric
Ethnocentric
Geocentric
Regiocentric
In ____________ approach, the firm accepts a regional marketing policy covering a group of countries which have comparable market characteristics such as economic, cultural or political similarities and formulates operational strategies based on region instead of countries.
Polycentric
Ethnocentric
Regiocentric
Geocentric
Nokia offers products to a similar kind of consumer worldwide. It follows a (a) approach.
The three levels of International marketing environment of a firm includes the following factors
Global
Domestic
Organisational
Financial
The relationship between countries has a major impact on the attractiveness of the country as a potential market.
True
False
This environmental factor does not fall under the political factors
Language
Nationalism
Ideology
Stability
Colours have different meanings in different cultures
True
False
The following problems relate to technological differences between countries
Foreign workers must be trained to operate unfamiliar equipment.
Countries regulate /restrict remittances to foreign countries and repatriation of profits.
Americans believe that suntans are attractive, youthful, and healthy. However, the Japanese do not.
Poor communication facilities hinder advertising through the mass media.
The following are a part of the economic environment
National Income
Gross Domestic Product (GDP)
Demand patterns
Industrial Structure
Identifying and categorising groups of customers and countries according to common characteristics is called (a)
Conventional wisdom in global segmentation believes in
Homogeneity among countries
Homogeneity within the country
Macro level cultural differences
Micro level cultural differences
Teenagers from different countries definitely have different tastes
True
False
Close up and Colgate follow different ___________ strategies
Targeting
Segmentation
Positioning
None of the above
Creating an image for the product in the minds of the customer is called
(a)
