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WorksheetsUnit 1: Week 1 Quiz Principles of Marketing
Total questions: 10
Worksheet time: 5mins
A market includes people who share similar needs and wants, and can purchase a company's products.
True
False
A marketing concept includes information such as ethnic background, age, income level, and geographic location.
TRUE
FALSE
Which of the following utilities involves making products?
information utility
form utility
place utility
possession utility
Jared asked his mom to buy him Coco Puffs after watching a TV commercial. To what group does he belong?
a customer group
a consumer market
a target market
a possession utility
Which economic utility increased when fast-food restaurants began accepting credit cards?
possession utility
form utility
information utility
place utility
When Angela checked out of her hotel, she completed a research form rating the hotel's service, food, and
accommodations. This is an example of what marketing core function?
product planning
information utility
marketing information management
marketing mix
What does a miniature golf business provide to its customers?
a good
a service
a promotion
golf lessons
Informing, persuading, or reminding potential customers about a good or service is called ____________________.
Demotion
Promotion
Advertising
Selling
Birthday Bears, Inc., has just received an order for 1,000 units from Unique Gifts. This is an example of a(n)
____________________ market.
Organizational
Target Market
Market Share
Transitional
To increase the ____________________ utility of their products, some retailers offer installment or layaway plans.
Possession
Promotion
Transitional
Pricing
