a brief overview of the company including the business name, a summary of the business and location of the business

the component of the business plan that refers to how a company will be organized

the income earned by a business

a projection of what an entrepreneur expects out of the sales and expenses of a business

the component of the business plan that contains a strategy for how a business will obtain start-up capital, identify sources of financing, and assess the costs and benefits of resources

Which of the following is NOT a characteristic of a business plan?

What type of plan refers to how a company will be organized?

Additional information that may be needed about the business venture is often included in what section of a business plan?

What part of the business model canvas divides potential customers into categories based on shared attributes and behaviors.

There are typically __ areas outlined in a business canvas model that guides entrepreneurs.

A __ clearly outlines the value a product or service brings to a customer segment.

The ___ is a physical statement of business goals and how the entrepreneur will achieve them.

As part of a management plan, may entrepreneurs create an __ for their entrepreneurial venture and develop job descriptions for positions.

Marketing plans include ___ and taglines, target audience, market and competitive analysis, and a strategy for how products will be sold to the customer.

___ are the most critical component of a business plan.

Three factors are forecasted in pro forma financial statements: projected income and revenue, projected cash flow and projected ____.

The __of a business plan is to help entrepreneurs make realistic decisions about starting and operating a business.

A business ___ is a template that entrepreneurs can use to guide them in defining the value their products and services will bring to the customer.

The ___ section of a business plan is usually placed near the beginning to establish a framework for the reader.