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10ECBUS Competitive Advantage

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

What is the main advantage of a business obtaining a competitive advantage?

a)

Increased expenses and lower sales

b)

Higher taxes and reduced revenue

c)

Ability to outperform other businesses in the market

d)

Inability to satisfy consumer needs

2.

Which of the following is not a method for a business to reduce production costs?

a)

Increasing advertising and marketing costs

b)

Sourcing cheaper materials from suppliers

c)

Investing in better technology

d)

Outsourcing operations

3.

What is the difference between quality and perceived quality?

a)

Quality is about the product's features, while perceived quality is about its performance

b)

Quality is about the product's durability, while perceived quality is about its aesthetics

c)

Quality is about the product's serviceability, while perceived quality is about a judgement of the value

d)

Quality is about the product's reliability, while perceived quality is about its conformance

4.

Why is a brand so important when it comes to selling luxury goods?

a)

It helps in reducing production costs

b)

It helps the consumer to quickly identify the product's features

c)

It allows the business to outperform others in the market

d)

It sets the product apart from similar products and creates an identity

5.

What is the main purpose of advertising for a business?

a)

To increase taxes and expenses

b)

To reduce production costs

c)

To draw the public's attention to the product

d)

To outsource operations to other countries

6.

What is the benefit of larger businesses in terms of production costs?

a)

They have lower costs due to increased labour costs

b)

They have lower costs due to economies of scale

c)

They have higher costs due to increased advertising and marketing

d)

They have higher costs due to economies of scale

7.

What is the main advantage of being responsive to consumer needs?

a)

It leads to higher taxes and expenses

b)

It allows the business to bring products to market 'on time'

c)

It reduces the need for customer service

d)

It increases production costs

8.

What is the main purpose of ethics in the production of goods and services?

a)

To harm humans, animals, and the environment

b)

To ensure the product is of high quality

c)

To provide a guide to what is right and wrong

d)

To increase production costs

9.

What is the main advantage of a business creating a brand for its products?

a)

It helps the consumer to quickly identify who made the product

b)

It allows the business to outsource operations

c)

It increases production costs

d)

It reduces the need for customer service

10.

What is the main purpose of customer service for a business?

a)

To outsource operations to other countries

b)

To reduce production costs

c)

To treat the customer well and provide after-sales service

d)

To increase taxes and expenses

11.

What is the main advantage of a business offering lower prices to consumers?

a)

It leads to higher taxes and expenses

b)

It allows the business to better satisfy the consumer

c)

It reduces the need for customer service

d)

It increases production costs

12.

What is the main advantage of a business creating something entirely new in the market?

a)

It increases production costs

b)

It allows the business to outperform other businesses in the market

c)

It reduces the need for customer service

d)

It leads to higher taxes and expenses

13.

What is the main advantage of a business being more responsive to consumer needs?

a)

It allows the business to bring products to market 'on time'

b)

It reduces the need for customer service

c)

It leads to higher taxes and expenses

d)

It increases production costs

14.

What is the main advantage of a business being able to better satisfy the consumer than other similar businesses?

a)

It allows the business to outperform other businesses in the market

b)

It leads to higher taxes and expenses

c)

It reduces the need for customer service

d)

It increases production costs

15.

What is the main advantage of a business making the consumer aware of the product or service?

a)

It draws the public's attention to the product

b)

It increases production costs

c)

It reduces the need for customer service

d)

It allows the business to outperform other businesses in the market