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Worksheets10 BS Review Quiz
Total questions: 20
Worksheet time: 9mins
It refers to a group of consumers or organizations that is interested in a product.
Segmentation
Marketing
Market
Marketplace
It refers to a management process of anticipating, understanding and satisfying customer needs at a profit.
Niche Marketing
Mass marketing
Marketing
Market segmentation
Which is NOT a main role of marketing?
Identify customer needs
Maintain customer loyalty
Gain information about customers
Business expansion
Which is NOT part of the group?
Communication
Knowledge
Application
Analysis
It refers to a part of market that contains a group of buyers with similar buying habits.
Market
Market segment
Marketing
Niche market
Which DOES NOT belong to the group?
Gender
Age
Income
Birthday
Why would organization segment the market?
To remain a small business
To gain or enhance profit
For immediate expansion
To become popular
Spending patterns are heavily dependent on income (wage and salary).
True
False
It refers to a way of living and pattern of buying associated with individuals.
Demand
Need
Lifestyle
Opportunity cost
World Markets have become more competitive for several reasons except...
The shrinking globe
Low cost of setting up new businesses
Access to overseas markets
Takeover of businesses by the government
In competitive markets, businesses mainly seek to win customers by the following except
Producing high quality products
Selling cheap products at lower prices than rivals
Ignore customer suggestions
Focusing on the company brand
It refers to the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought.
Marketing
Market research
Market segmentation
Customer spending pattern
Which of the following in under 'primary research'?
Company records
Newspaper
WHO stattistics
Consumer panel
This is often the cheapest, easiest, and quickest type of market research.
Primary research
Secondary research
It is a customer-centered approach to product design. It involves research aimed at determining what consumers view as their immediate needs, primary concerns, or personal preferences within a particular product category.
Marketing
Market-orientated
Product-orientated
Market research
What marketing concept is depicted?
Market segmentation
Niche Marketing
Mass Marketing
Marketing mix
Which is NOT a product life cycle?
Brand
Introduction
Maturity
Decline
Which DOES NOT belong to the group?
What does USP stand for?
Ultimate Selling Price
Unique Selling Promo
Unique Selling Point
United Selling Point
When a certain product is successful, other similar products will be produced by other businesses. What product life cycle is being described?
Introduction
Saturation
Decline
Maturity
