WorksheetsUnit 2- Business & Society
Total questions: 60
Worksheet time: 1hrs 13mins
Customer service happens internally and externally.
True
False
Customer service involves all of the activities a firm engages in to sasify the needs and wants of its customers
True
False
Placing an order for a product on a company webpage counts as customer service.
True
False
The primary goal of customer satisfaction is to promote positivity.
True
False
Perceived value can be monetary or nonmonetary.
True
False
Transparency builds value as it allows customers to see current and future practices and policies so they feel informed.
True
False
Customer relationship marketing focuses primarily on bringing in new customers.
True
False
Allowing employees to feel empowered to make decisions and take action with customers hurts a company's image.
True
False
CRM focuses on getting new customers and keeping existing customers.
True
False
Stakeholder responsibility is something that stakeholders must worry about, not businesses.
True
False
Corporate social responsibility takes place across multiple aspects of a business.
True
False
Social is one of the four dimensions of corporate social responsibility.
True
False
Studies have shown that companies who are viewed as ethical have higher performance.
True
False
A company's corporate partners have an impact on how that company is viewed by customers.
True
False
Hershey helping to build small and growing food companies in West Africa are examples of what?
corporate volunteerism
corporate philanthropy
stakeholder responsibility
customer service
Establishing __________ or perceived benefits that a customer receives from a product is vital to satisfaction.
customer relationship marketing
customer value
transparency
empowerment
The obligation an organization has to those who can affect or are affected by a firms actions is known as _________
stakeholder responsibility
corporate social responsibility
customer relationship marketing
customer service
The obligation an organization has to maximize its positive impact and minimize its negative impact on a society is known as _______
stakeholder responsibility
corporate social responsibility
customer relationship marketing
customer service
Utilizing __________ requires focusing on attracting, maintaining and enhancing customer relationships.
stakeholder responsibility
corporate social responsibility
customer relationship marketing
customer service
All activity a firm engages in to satisfy a customers needs and wants is known as _______
stakeholder responsibility
corporate social responsibility
customer relationship marketing
customer service
Talking with a customer service rep is known as a _________ method of customer service
transparency
empowerment
human
mechanical
Ordering a product online is known as a _______ method of customer service.
transparency
empowerment
human
mechanical
A company is using ___________ when they are open and up front about their policies and procedures with their customers.
transparency
empowerment
human
mechanical
Allowing employees to have __________ and feel free to make decisions on how to work with customers is a strong part of customer service.
transparency
empowerment
human
mechanical
__________________ is the act of voluntarily donating profits or resources to charitable causes.
ethics
corporate partners
stakeholders
corporate philanthropy
__________________ are the moral standards by which we expect businesses to operate.
ethics
corporate partners
stakeholders
corporate philanthropy
It is important for businesses to choose their ___________ wisely, as they are needed to make the final product.
ethics
corporate partners
stakeholders
corporate philanthropy
Those who can affect or be affected by a firms actions are known as __________.
ethics
corporate partners
stakeholders
corporate philanthropy
How do you handle a difficult customer who comes into the store for help?
Pass off the customer onto other TSI student
Hear customer out, calm customer and resolve situation
Be disrespectful back to the customer
Avoid interacting with the customer
A key benefit from offering good customer service is ............
Lower costs
Repeat business
Reduced tax
less customers
What is the main purpose of customer service?
To meet needs and expectations.
To deliver standards.
To work as part of a team.
To increase sales
Customer relationship management (CRM) focuses on the system for managing the company's relationships and interactions with customers and potential customers.
True
False
What are moral principles that governs behavior?
facts
ethics
codes
social responsibilities
When a company contributes to society in a positive way, this is called
ethics
social responsibility
code of ethics
social studies
Which is NOT a good question to consider if you are deciding if something is ethical or unethical?
Are there any potential legal restrictions or violations?
Does your company have a code of ethics or policy against it?
Would the activity be accepted by your coworkers?
Will it make the company more profitable?
What is corporate responsibility.
Polluting
Not giving back to the community.
Doing business to meet the needs of the current generation, without harming the ability of future generations.
Business contributions to the community.
Which ethical decision making criteria refers to the fairness and cultural values of the business?
Policies and procedures
Legal
Universal
Self
CSR stands for
corporate socialite responsibility
corporate social responsible
co-operative social responsibility
corporate social responsibility
Which of the following is NOT a benefit of a business being socially responsible?
Increased sales
Higher staff morale
Higher staff turnover
Better relationships with stakeholders
what are some types of CSR?
Social
Economic
Philanthropic
all of the above
Corporate social responsibility is about responsibility to all stakeholders and not just the shareholders
True
False
Which of the following is not a group that is impacted by a positive customer service mindset?
customers
the business
employees
society
Which of the following is not a benefit that a customer service mindset provides customers?
satisfactory experience
questions answered
needs/wants met
increased competitiveness
Interacting with a customer in your store is an example of ____ customer service
human
direct
indirect
mechanical
Discriminating against employees based on gender violates which PLUS criteria?
Policies and procedures
Legal
Universal
Self
Customer relationship management is all about building, maintaining and ______ customer relationships.
maximizing
processing
keeping
getting
Customers now look at the business as a whole, instead of having mixed feelings.
True
False
The goal of customer satisfaction is to promote
brand loyalty
profit
market share
products
It is important to have ________ and make practices and policies available to customers.
customer value
transparency
relationship marketing
CSR
Mistakes happen so businesses must determine how they will provide ______ after an error or mistake happens.
customer value
service recovery
employee empowerment
CSR
There are ____ tiers of corporate social responsibility.
three
four
five
six
Making sure your company is profitable is focusing on which tier of CSR?
ethical
economic
legal
philanthropic
Following laws that are passed focus on which tier of CSR?
ethical
economic
legal
philanthropic
Having an established code of ethics focuses on which tier of CSR?
ethical
economic
legal
philanthropic
Being a good corporate citizen focuses on which tier of CSR?
ethical
economic
legal
philanthropic
Donating profits is an example of ________
corporate philanthropy
corporate volunteerism
relationship marketing
ethics
Requiring employees to donate their time and talents are an example of ________
corporate philanthropy
corporate volunteerism
relationship marketing
ethics
Ethics can either help or destroy a business.
True
False
Businesses that work with another business to create a finish product are known as
corporate partners
corporate philanthropy
empowered employees
customer service
Overworking and underpaying employees while maximizing profits would fail which test?
Policies and procedures
Legal
Universal
Self
