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Unit 2- Business & Society

Total questions: 60

Worksheet time: 1hrs 13mins

Name
Class
Date
1.

Customer service happens internally and externally.

a)

True

b)

False

2.

Customer service involves all of the activities a firm engages in to sasify the needs and wants of its customers

a)

True

b)

False

3.

Placing an order for a product on a company webpage counts as customer service.

a)

True

b)

False

4.

The primary goal of customer satisfaction is to promote positivity.

a)

True

b)

False

5.

Perceived value can be monetary or nonmonetary.

a)

True

b)

False

6.

Transparency builds value as it allows customers to see current and future practices and policies so they feel informed.

a)

True

b)

False

7.

Customer relationship marketing focuses primarily on bringing in new customers.

a)

True

b)

False

8.

Allowing employees to feel empowered to make decisions and take action with customers hurts a company's image.

a)

True

b)

False

9.

CRM focuses on getting new customers and keeping existing customers.

a)

True

b)

False

10.

Stakeholder responsibility is something that stakeholders must worry about, not businesses.

a)

True

b)

False

11.

Corporate social responsibility takes place across multiple aspects of a business.

a)

True

b)

False

12.

Social is one of the four dimensions of corporate social responsibility.

a)

True

b)

False

13.

Studies have shown that companies who are viewed as ethical have higher performance.

a)

True

b)

False

14.

A company's corporate partners have an impact on how that company is viewed by customers.

a)

True

b)

False

15.

Hershey helping to build small and growing food companies in West Africa are examples of what?

a)

corporate volunteerism

b)

corporate philanthropy

c)

stakeholder responsibility

d)

customer service

16.

Establishing __________ or perceived benefits that a customer receives from a product is vital to satisfaction.

a)

customer relationship marketing

b)

customer value

c)

transparency

d)

empowerment

17.

The obligation an organization has to those who can affect or are affected by a firms actions is known as _________

a)

stakeholder responsibility

b)

corporate social responsibility

c)

customer relationship marketing

d)

customer service

18.

The obligation an organization has to maximize its positive impact and minimize its negative impact on a society is known as _______

a)

stakeholder responsibility

b)

corporate social responsibility

c)

customer relationship marketing

d)

customer service

19.

Utilizing __________ requires focusing on attracting, maintaining and enhancing customer relationships.

a)

stakeholder responsibility

b)

corporate social responsibility

c)

customer relationship marketing

d)

customer service

20.

All activity a firm engages in to satisfy a customers needs and wants is known as _______

a)

stakeholder responsibility

b)

corporate social responsibility

c)

customer relationship marketing

d)

customer service

21.

Talking with a customer service rep is known as a _________ method of customer service

a)

transparency

b)

empowerment

c)

human

d)

mechanical

22.

Ordering a product online is known as a _______ method of customer service.

a)

transparency

b)

empowerment

c)

human

d)

mechanical

23.

A company is using ___________ when they are open and up front about their policies and procedures with their customers.

a)

transparency

b)

empowerment

c)

human

d)

mechanical

24.

Allowing employees to have __________ and feel free to make decisions on how to work with customers is a strong part of customer service.

a)

transparency

b)

empowerment

c)

human

d)

mechanical

25.

__________________ is the act of voluntarily donating profits or resources to charitable causes.

a)

ethics

b)

corporate partners

c)

stakeholders

d)

corporate philanthropy

26.

__________________ are the moral standards by which we expect businesses to operate.

a)

ethics

b)

corporate partners

c)

stakeholders

d)

corporate philanthropy

27.

It is important for businesses to choose their ___________ wisely, as they are needed to make the final product.

a)

ethics

b)

corporate partners

c)

stakeholders

d)

corporate philanthropy

28.

Those who can affect or be affected by a firms actions are known as __________.

a)

ethics

b)

corporate partners

c)

stakeholders

d)

corporate philanthropy

29.

How do you handle a difficult customer who comes into the store for help?

a)

Pass off the customer onto other TSI student

b)

Hear customer out, calm customer and resolve situation

c)

Be disrespectful back to the customer

d)

Avoid interacting with the customer

30.

A key benefit from offering good customer service is ............

a)

Lower costs

b)

Repeat business

c)

Reduced tax

d)

less customers

31.

What is the main purpose of customer service?

a)

To meet needs and expectations.

b)

To deliver standards.

c)

To work as part of a team.

d)

To increase sales

32.

Customer relationship management (CRM) focuses on the system for managing the company's relationships and interactions with customers and potential customers.

a)

True

b)

False

33.

What are moral principles that governs behavior?

a)

facts

b)

ethics

c)

codes

d)

social responsibilities

34.

When a company contributes to society in a positive way, this is called

a)

ethics

b)

social responsibility

c)

code of ethics

d)

social studies

35.

Which is NOT a good question to consider if you are deciding if something is ethical or unethical?

a)

Are there any potential legal restrictions or violations?

b)

Does your company have a code of ethics or policy against it?

c)

Would the activity be accepted by your coworkers?

d)

Will it make the company more profitable?

36.

What is corporate responsibility.

a)

Polluting

b)

Not giving back to the community.

c)

Doing business to meet the needs of the current generation, without harming the ability of future generations.

d)

Business contributions to the community.

37.
  1. Which ethical decision making criteria refers to the fairness and cultural values of the business?

a)

Policies and procedures

b)

Legal

c)

Universal

d)

Self

38.

CSR stands for

a)

corporate socialite responsibility

b)

corporate social responsible

c)

co-operative social responsibility

d)

corporate social responsibility

39.

Which of the following is NOT a benefit of a business being socially responsible?

a)

Increased sales

b)

Higher staff morale

c)

Higher staff turnover

d)

Better relationships with stakeholders

40.

what are some types of CSR?

a)

Social

b)

Economic

c)

Philanthropic

d)

all of the above

41.

Corporate social responsibility is about responsibility to all stakeholders and not just the shareholders

a)

True

b)

False

42.

Which of the following is not a group that is impacted by a positive customer service mindset?

a)

customers

b)

the business

c)

employees

d)

society

43.

Which of the following is not a benefit that a customer service mindset provides customers?

a)

satisfactory experience

b)

questions answered

c)

needs/wants met

d)

increased competitiveness

44.

Interacting with a customer in your store is an example of ____ customer service

a)

human

b)

direct

c)

indirect

d)

mechanical

45.
  1. Discriminating against employees based on gender violates which PLUS criteria?

a)

Policies and procedures

b)

Legal

c)

Universal

d)

Self

46.

Customer relationship management is all about building, maintaining and ______ customer relationships.

a)

maximizing

b)

processing

c)

keeping

d)

getting

47.

Customers now look at the business as a whole, instead of having mixed feelings.

a)

True

b)

False

48.

The goal of customer satisfaction is to promote

a)

brand loyalty

b)

profit

c)

market share

d)

products

49.

It is important to have ________ and make practices and policies available to customers.

a)

customer value

b)

transparency

c)

relationship marketing

d)

CSR

50.

Mistakes happen so businesses must determine how they will provide ______ after an error or mistake happens.

a)

customer value

b)

service recovery

c)

employee empowerment

d)

CSR

51.

There are ____ tiers of corporate social responsibility.

a)

three

b)

four

c)

five

d)

six

52.

Making sure your company is profitable is focusing on which tier of CSR?

a)

ethical

b)

economic

c)

legal

d)

philanthropic

53.

Following laws that are passed focus on which tier of CSR?

a)

ethical

b)

economic

c)

legal

d)

philanthropic

54.

Having an established code of ethics focuses on which tier of CSR?

a)

ethical

b)

economic

c)

legal

d)

philanthropic

55.

Being a good corporate citizen focuses on which tier of CSR?

a)

ethical

b)

economic

c)

legal

d)

philanthropic

56.

Donating profits is an example of ________

a)

corporate philanthropy

b)

corporate volunteerism

c)

relationship marketing

d)

ethics

57.

Requiring employees to donate their time and talents are an example of ________

a)

corporate philanthropy

b)

corporate volunteerism

c)

relationship marketing

d)

ethics

58.

Ethics can either help or destroy a business.

a)

True

b)

False

59.

Businesses that work with another business to create a finish product are known as

a)

corporate partners

b)

corporate philanthropy

c)

empowered employees

d)

customer service

60.
  1. Overworking and underpaying employees while maximizing profits would fail which test?

a)

Policies and procedures

b)

Legal

c)

Universal

d)

Self