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Worksheets

HT Unit 3.00

Total questions: 60

Worksheet time: 30mins

Name
Class
Date
1.

Which is an example of an intrinsic factor that often motivates individuals’ travel choices?

a)

Safety needs

b)

Social reasons

c)

Cultural values

d)

Family expectations

2.

Which is a political factor that may impact travel behavior?

a)

Health issues

b)

Terrorist threats

c)

Flight schedules

d)

Financial difficulties

3.

Which is an important consideration for most leisure travelers when they are planning their vacations?

a)

Travel budget

b)

Airline seating

c)

Checkout process

d)

Banquet facilities

4.

Lily is traveling to Charleston, South Carolina, to attend her best friend’s wedding. Which is the purpose of Lily’s trip?

a)

Relaxation

b)

Visit family

c)

Sightseeing

d)

Special event

5.

A tour operator developed special tour packages for individuals who ride motorcycles. What did the tour operator use to segment the market?

a)

Ethnicity

b)

Life cycle

c)

Demographics

d)

Psychographics

6.

A cruise line offers a three–day Caribbean cruise that includes activities for parents, childcare services, and a variety of activities for children ages 6 months to 17 years old. Which is the cruise line’s target market?

a)

Single adults

b)

Young families

c)

Baby boomers

d)

Senior citizens

7.

Since Caleb prefers to avoid the hassle of renting a car while traveling for business, he typically stays at hotels that offer shuttle service to and from the airport. Which is the motivation for Caleb’s lodging choices?

a)

The need for security

b)

The need for recognition

c)

The desire for convenience

d)

The desire for quality accommodations

8.

The owner of an advertising agency plans to leave town to negotiate a merger for his or her company. Which is the purpose of the trip?

a)

Education

b)

Business

c)

Family

d)

Leisure

9.

Which is an example of leisure travel?

a)

Ryan flies to Boston to make a sales presentation.

b)

Rachel rides a train to Dallas to attend a trade show.

c)

Thomas flies to Florida to visit his parents for a week.

d)

Tara drives to San Francisco to sign a contract on her employer’s behalf.

10.

Which amenities are many hotels offering to attract the growing number of women business travelers?

a)

Concierge services

b)

Housekeeping services

c)

Extra security measures and spa services

d)

Room service and brochures to local attractions

11.

Sleep Well Motel is located near a major highway that is 100 miles away from a well-known beach destination, and the average stay of a guest is one night. Which is the Sleep Well Motel’s target market?

a)

Transient traveler

b)

College students

c)

Married couples

d)

Businesspeople

12.

Hospitality and tourism employees speak different languages, and have different customs and beliefs. Which type of workforce do these characteristics describe?

a)

Homogenous

b)

Collaborative

c)

Diverse

d)

Skilled

13.

Executives of a Guatemalan tour company tend to make business decisions as a group. Which dimension of culture does this situation exemplify?

a)

Short-term orientation

b)

Power distance

c)

Ethnocentrism

d)

Collectivism

14.

What should American hospitality and tourism businesses do if they want to sell products that will appeal to foreign markets?

a)

Increase their prices

b)

Eliminate trade policies

c)

Develop financial regulations

d)

Modify their marketing strategies

15.

In some cultures, it is proper behavior to present flowers or chocolates to potential business partners before a meeting, while other cultures consider it inappropriate behavior. Which cultural difference does this situation exemplify?

a)

Gift-giving protocol

b)

Dining etiquette

c)

Social status

d)

Gender roles

16.

Why do airlines offer several menu options to accommodate their passengers?

a)

Because table manners differ by nationality

b)

Because dietary habits often vary by culture

c)

Because lunch is usually the largest meal of the day

d)

Because most passengers expect large meals on short flights

17.

How can hospitality employees foster positive relationships with international guests or clients?

a)

Exhibit a superior attitude

b)

Use slang when speaking with them

c)

Be respectful of cultural differences

d)

Avoid adapting to different circumstances

18.

Which example is a language barrier that might occur in the hospitality industry?

a)

Inappropriate clothing

b)

Incorrect translations

c)

Improper hand gestures

d)

Offensive facial expressions

19.

When determining the terms for a contract with a hotel located in India, an American businessperson should expect to make concessions and be patient because the decision-making process in Indian culture is very slow. Which culture difference does this situation exemplify?

a)

Negotiating style

b)

Personal appearance

c)

Proper greeting protocol

d)

Perceptions about bribery

20.

Paul and Frederick are tour guides with the Global Tour Company. Paul speaks French, and Frederick speaks German. Which type of cultural difference does this situation exemplify?

a)

Gender

b)

Religious

c)

Language

d)

Dining etiquette

21.

Saudi Arabians wear conservative clothing that covers the entire body, while American tour guides often wear casual apparel while on the job. Which cultural difference does this situation exemplify?

a)

Gestures

b)

Verbal cues

c)

Holiday traditions

d)

Personal appearance

22.

What should Horning Hotels do to determine which goods and services to provide in the new hotel that it is opening in China?

a)

Develop an interesting promotional plan

b)

Conduct research about the Chinese culture

c)

Organize a committee to evaluate domestic economic issues

d)

Assume that Chinese people will accept their existing products

23.

When developing relationships with international hospitality businesses, it is important to understand that some cultures focus on achieving future rewards through persistence and saving money. What is this dimension of culture?

a)

Long-term orientation

b)

Uncertainty avoidance

c)

Power distance

d)

Individualism

24.

Why is it important for hotel employees to learn about other cultures?

a)

To eliminate all guests’ complaints

b)

To reduce differences in social classes

c)

To prevent costly bookkeeping mistakes

d)

To avoid offending coworkers and guests

25.

How can hospitality and tourism businesses help their employees embrace cultural diversity?

a)

Provide training

b)

Emphasize differences

c)

Develop presentations

d)

Encourage stereotypes

26.

Jack wants to give hang gliding lessons to tourists. Which climate condition is most important for Jack to consider when he selects a destination for his business?

a)

Vegetation

b)

Population

c)

Wind

d)

Sea life

27.

What should travel agents be able to explain to their clients who will be traveling to different parts of the world?

a)

Time zones

b)

Import laws

c)

Local ordinances

d)

Zip code systems

28.

What imaginary line is the dividing point for two calendar days?

a)

Equatorial latitude

b)

Northern longitude

c)

International Date Line (IDL)

d)

Greenwich Mean Time (GMT)

29.

Chemical runoff from rivers and mining debris from coastal ports are factors that affect the health of the Great Barrier Reef and the sea life near the Australian coastline. Which type of environmental threat do these factors present?

a)

Land erosion

b)

Water pollution

c)

Natural disasters

d)

Climate changes

30.

What is a primary factor that contributes to land pollution at tourist destinations?

a)

Improper waste disposal

b)

Airline fuel emissions

c)

Water–level changes

d)

Smoke–stack filters

31.

Which place is a continent?

a)

Hawaii

b)

France

c)

Africa

d)

Maine

32.

New Orleans, Louisiana, is a tourism destination that is located on land that is below sea level near the Gulf of Mexico. Which natural hazard is the city most likely to experience?

a)

Earthquake

b)

Avalanche

c)

Tornado

d)

Flood

33.

Many coastal destinations have strict building codes for beach homes and hotels due to climate changes, storms, and ocean currents that remove land and shift sand and rocks on the coastline. What is the result of these land changes at these destinations?

a)

Air pollution

b)

Beach erosion

c)

Mudslides

d)

Hurricanes

34.

An airline flight departs from Montreal, Canada at 8:30 a.m. for Denver, Colorado, which is located in a time zone that is two hours behind Montreal. If the air travel time for the flight is three hours, what time will the aircraft arrive in Denver?

a)

11:30 a.m.

b)

10:30 a.m.

c)

9:30 a.m.

d)

8:30 a.m.

35.

Jackie is a travel agent who is giving her clients tips on traveling to Europe. What should Jackie communicate to her clients about the ways in which traveling through several time zones often affects tourists’ physical well-being?

a)

Traveling to destinations in different time zones typically increases their attentiveness.

b)

Traveling to destinations in different time zones typically alters their sleeping patterns.

c)

Traveling to destinations in different time zones typically enhances their energy levels.

d)

Traveling to destinations in different time zones typically improves their fine motor skills.

36.

Mountainous regions typically have colder climates and snow for longer periods of time. Which types of hospitality or tourism businesses are most likely to be successful in these geographic locations?

a)

Snowmobile manufacturers and snorkeling instructors

b)

Ice skating rinks and swimwear manufacturers

c)

Sled manufacturers and alligator farmers

d)

Snow ski resorts and snowboard retailers

37.

Which type of printed materials do travel agents often use as a sales tool when selling vacation packages to clients?

a)

Wholesale pricing guides

b)

Promotional brochures

c)

Product samples

d)

Travel videos

38.

What does an effective unique selling proposition do for a tour operator?

a)

Stimulates interest in the tour product

b)

Maximizes the tour operator’s efficiency

c)

Enables the tour operator to set financial goals

d)

Ensures that tourists purchase the tour product

39.

To whom do retail travel agencies sell hospitality and tourism products?

a)

End users

b)

Marketers

c)

Producers

d)

Wholesalers

40.

What is an important component of a hospitality business’s positioning strategy?

a)

Business plan

b)

SWOT analysis

c)

Diversification portfolio

d)

Unique selling proposition

41.

What must a convention hotel salesperson often need to do to obtain a contract for a large business conference?

a)

Provide a demonstration

b)

Ignore complaints

c)

Answer objections

d)

Ask for referrals

42.

Which advertising medium should a tour operator use to reach selective local audiences at low costs?

a)

Regional newspaper

b)

National television

c)

Direct mail

d)

Radio

43.

Which is the best example that demonstrates the concept of suggestive selling in the hospitality industry?

a)

A motel employee advises guests that they need to check out by 11:00 a.m.

b)

A convention hotel provides guests with free shuttle service to the area’s airport.

c)

A guest asks a hotel employee to change his or her arrival date of his or her reservation.

d)

A resort reservationist asks guests if they would prefer to book a suite instead of a king single room.

44.

Which type of advertising is a resort using when it sends a postcard to its former guests?

a)

Specialty

b)

Direct mail

c)

Out-of-home

d)

Mass advertising

45.

What is an important aspect of selling hospitality and tourism services?

a)

Obtaining testimonials

b)

Explaining product benefits

c)

Encouraging word-of-mouth promotion

d)

Focusing on competitors’ weaknesses

46.

A hotel reservationist says, “Mrs. Thompson, there are only two oceanfront suites left at the Ocean Sands Hotel, so you may want to book your trip as soon as possible.” Which type of sales close is the hotel reservationist using?

a)

Direct

b)

Bonus

c)

Standing Room Only

d)

Assumptive

47.

What do travel agents need to do to help clients make decisions about which travel products to buy?

a)

Focus on the price of a product

b)

Describe the safety factors of a product.

c)

Create a positive image of a product

d)

Explain the tangible features of a product.

48.

A tour wholesaler is developing a guided bus tour for 55– to 70–year–old couples with an income between $60,000 and $100,000. How is the tour wholesaler segmenting the target market?

a)

Psychographics

b)

Demographics

c)

Geographics

d)

Typographics

49.

Which type of marketing involves a 3–day cruise offering several culinary

classes for women who enjoy cooking Italian food?

a)

Demographic

b)

Mainstream

c)

Progressive

d)

Niche

50.

Which type of marketing involves booking a tour on a website?

a)

Niche

b)

Affinity

c)

Interactive

d)

Multilevel

51.

Which type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises?

a)

Organic

b)

Geographic

c)

Demographic

d)

Psychographic

52.

Which type of service might a travel agent recommend to clients who want to tour Arizona, New Mexico, and California on their own at a leisurely pace?

a)

Car rental

b)

Motor coach

c)

Regional airline

d)

High-speed train

53.

What is the primary goal of promotion in the hospitality and tourism industry?

a)

To develop distribution strategies

b)

To monitor similar businesses

c)

To identify product segments

d)

To create product demand

54.

Which question should a travel agent ask to determine the needs of customers in order to book them on the appropriate cruise?

a)

Why do you want to take a cruise?

b)

Where are you interested in going?

c)

Do you like to spend a lot of money on vacation?

d)

Why do you want to go on a cruise during this time of year?

55.

A client wants to book a cruise. What is the most appropriate action for the travel agent to take?

a)

Recommend the cruise package that pays the best commission.

b)

Give the client several brochures to take home and review.

c)

Have the client complete an extensive questionnaire.

d)

Determine the client's needs and preferences.

56.

What form of promotion occurs when a property offers a chance to win free lodging for one night?

a)

Sales promotion

b)

Public relations

c)

Personal selling

d)

Product placement

57.

Regency Hotel sent a special offer via “Tweet” to its Twitter followers. Which method of marketing communications was used?

a)

Print advertising

b)

Word–of–mouth

c)

Social media

d)

Opt–out email

58.

How is a motel positioning itself when it emphasizes a good value and low rates?

a)

By price

b)

By quality

c)

By location

d)

By amenities

59.

How is an amusement park positioning a new roller coaster ride when it focuses on the ride's physical characteristics?

a)

Attributes

b)

Quality

c)

Status

d)

Value

60.

What is the foundation of a unique selling proposition for a hospitality and tourism business?

a)

Differentiation

b)

Standardization

c)

Customization

d)

Saturation