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WorksheetsVPC RECAP
Total questions: 10
Worksheet time: 5mins
Identify the ways in which a market is segmented
Geographic, political, social, and cultural
Geographic, domestic, local, and international
Geographic, psychographic, demographic, and behavioral
Geographic, behavioral, rational, and emotional
McDonalds offers unique items on its menu based on the country of operation. Identify the market segmentation strategy
Behavioral
Psychographic
Geographic
Demographic
A company offers a different brand of soap to men and women. Identify the market segmentation strategy.
Behavioral
Psychographic
Geographic
Demographic
chain of hotels offers discounts on advance booking for New Year vacations. Identify the market segmentation strategy.
Behavioral
Psychographic
Geographic
Demographic
A luxury resort chain with resorts in hilly areas offers an adventure experience to its customers. Identify the market segmentation strategy
Behavioral
Psychographic
Geographic
Demographic
(a) marketing is appropriate for new and small ventures
Which of these in an appropriate step that you should take for niche marketing?
Focus on the add-ons to your offering
Find out the features that the competition is offering.
Create a mental picture of the offering.
Develop specialized knowledge in the area
What do Customer Pains mean?
The physical pains felt by customers due to various challenges in life.
Emotional negativity arising in the customer because he has to pay for the services.
Problems which annoy a customer before, during, or after trying to get a job done.
What are the qualities of a great pain reliever?
They deal with all the pains in a customer's list.
They eliminate all the annoying things faced by customers before, during, or after they try to complete a job.
They only focus on a few important pains and deal with them extremely well.
What are Gain Creators?
They describe how exactly your products and services create gains for the customer.
They describe how the products and services will produce outcomes and benefits that the customer expects, desires, or would be surprised by.
Effective gain creators focus on the important gains that make a real difference to the customer.
