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WorksheetsDistribution Management PRELIM
Total questions: 15
Worksheet time: 31mins
These are the routes to market used to sell every product and service that consumers and business buyers purchase everywhere in the world.
(a)
These are firms that are involved in the extracting, growing, or making of products.
(a)
They are marketing channels that are engaged in selling goods for resale or business use to retail, industrial, commercial, institutional, professional, or agricultural firms, as well as to other wholesalers.
(a)
A type of facilitating agency that specializes in order fulfillment tasks.
order processing agencies
order storage agencies
order agencies
When does conflict in marketing
channel happens?
when the other fails to commit
when the other interferes with his goal
when the other steals a product
It is the capacity of a particular channel member to control or influence the behavior of another channel member.
position
preference
power
It is a type of channel strategy that sells through website or other digital channels such as mobile apps.
(a)
Which is NOT the best situation that indicates a need for channel
design decision.
checking of new competitors
developing a new product
opening up a new geographic marketing area
LBC and Ninja Van are both examples of what type of facilitating agency?
(a)
Agents, brokers and commission merchants belong to what type of marketing channel?
(a)
Briefly explain the concept of "green movement".
(2-3 sentences)
There are 2 important roles of market channels in the distribution. Identify the two A's of market channels. (4points)
(a)
Why is marketing channel considered as a social system? (5points)
It is a vendor's plan for moving a product or a service through the chain of commerce to the end customer. It provides the best way to expose a company's products or services to potential customers.
(a)
Why do you need to be selective in choosing market channels?
(2-3 sentences)
