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WorksheetsSTP revision
Total questions: 6
Worksheet time: 4mins
This market targeting strategy does not recognizes segment differences?
Market Specialization Strategy
Niche Marketing
Customization
Undifferentiated Marketing Strategy
Behavioural Segmentation aims to segment the market according to the following behaviour(s) of consumers:
Consumer Loyalty
Consumer Lifestyle
Consumer Usage Rate
Consumer Readiness Stage
Placing the products in the minds of consumers is called:
(a)
Assertion: Consumer buying decision-making process is influenced by a variety of factors.
Reason: Consumer's level of involvement with the product moderates the buying decision-making process.
Both assertion and reason are true and reason is the correct explanation of assertion
Both assertion and reason are true and reason is the incorrect explanation of assertion
Assertion is true but reason is false
Both assertion and reason are false
The study of Consumer Behaviour is concerned with the following behaviour(s) of the c0nsumers:
purchase
use
dispose
none of the above
Marketers can safely ignore Points-of-Parity while designing a positioning statement.
True
False
