Marketing is the sum total of all planning, promoting, pricing, and distribution activities that take place in getting goods from a producer to a consumer.

Marketing adds cost or

value to a product.

The "economic buyer" view of consumers says that individuals will only buy the cheapest goods and services available--regardless of quality.

Competition is generally a good practice; however, it generally tends to raise prices.

The first step in a implementing a marketing orientation is to create a unique product.

Using the needs of customers as the primary focus during planning, production, distribution, and promotion of a product or service is known as the Market Orientation.

Marketing allows businesses to make better decisions and improves customer satisfaction.

Marketing helps provide better products at lower prices.

The law of set is that practice or repetition strengthens learning.

In the area of goods classification (what people buy), a product is classified according to the intent and shopping behavior of the customer.

In order to encourage customers to buy on impulse, marketers place impulse items at check-out areas of the store.

According to the Hierarchy of Needs (PSSP), consumers are motivated to first satisfy their higher-order needs, then they will focus on their lower-level needs.

Marketers can usually determine why a customer buys a product because most customers react the same way all of the time.

Discretionary income is spent on luxuries rather than necessities.

A market segment is always defined by its physical characteristics.

Every segment that is identified is a viable marketing opportunity for a business.

In order to compete effectively with other businesses, marketers must create a unique image of their product or service in the consumer’s mind.

Market positioning is always most effective when it is based on price.

Many needs are culturally (or socially) learned.

In order to compete effectively, it is important to learn as much as possible about your competitors' marketing strategies.

An economic buyer is a person who

What is left of income after paying for taxes and paying for necessities?

Hannah Storm is a sales rep for a computer producer. Her salary last year was $30,000, and she earned another $5,000 in sales commissions. She paid $6,000 in taxes, and spent $8,000 on food, housing, a car, and other "necessities." What is Hannah's discretionary income?

According to the "hierarchy of needs" model, the first needs most people try to satisfy are their ______________ needs.

L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?

Hallmark advertises its gift items with the popular tagline, "When you care enough to send the very best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?

Allstate Insurance promotes its auto and home insurance by telling consumers, "You're in good hands with Allstate." Which of the following types of needs is Allstate trying to satisfy?

Refers to processes that screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs.

Consumers remembering only what they want to remember is called:

Camille Issa has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates:

When Taco Bell shows a large close-up of a chicken taco in a television ad, they are:

Which of the following statements is true?

Teenagers

Which of the following is NOT a social influence in consumer buying?

Anything offered to the market by the business to satisfy needs.

The actual amount the customers pay and the methods of increasing the value of the product to the customers.

The methods and information communicated to customers to encourage purchases and increase their satisfaction.

The blending of four marketing elements.

“We have the best bicycle on the market. I wonder why people are not buying more of them.” is an example of the …

Good marketers realize that a buyer’s decision-making process _______________

“Our products are not selling. The salespeople must not be doing a good job” is an example of the …

With impulse buying, purchase decisions are made

Consumer decision making always involves

Marketers of luxury items are most interested in a given market’s

Information on income levels in various geographic areas helps marketers determine

A example of a demographic would be someone's

Motivators such as fear and guilt are classified as

Something purchased frequently could be classified as a(n)

Reading advertisements to learn more about a good would happen with a(n).

Something purchased on the spur of the moment.

Something purchased on the spur of the moment.

When the customer is willing to go to great lengths to get the item it is classified as a(n)

These types of products are sold by competitors and located in close proximity.

Often a salesperson's advice is sought for this category of goods.

These goods are often found in inconveniently located stores.

Consumers do not see important differences among these goods.

A business marketing goods through its catalog is using

When the formal wear rental store provides a tuxedo, shirt, and accessories fitted for a customer attending the prom, the store is providing

When Harley-Davidson makes a motorcycle from steel and chrome, it is providing …

A store has credit and delivery policies which creates …

The forces of love, affection, guilt, fear or passion that compel customers to buy.

The way in which a person acts and reacts.

A signal or encouragement

Attitudes, values, and lifestyles

The portion of total market potential that each company expects to get in relation to its competitors

A clearly identified segment of a market to which a company wants to appeal.

Specifically mentioning a competing product.

A restriction on when a product may be sold.

You like the store because of its helpful employees. You are demonstrating a …