WorksheetsService sector fun
Total questions: 10
Worksheet time: 6mins
To create successful new products, a company must understand consumers, markets, & competitors and:
develop a great advertising campaign.
have a strong Web site to push the product
adopt a push rather than pull promotional concept.
develop products that deliver superior value to consumers.
A successful brand has an ________
Communication skills
USP
Administrative sklll
Leadership skill
A successful brand has an __________
Extensive Distribution Network
Sales manager
Marketing information systems
Higher maintenance cost
Continuous __________ brings success to the brand
Human skills
Innovation
Ineffective positioning strategy
Customer awareness
The success of a brand can be contributed to its __________
Effective Advertising Campaigns
Lack of crm
Stress resilience skills
Opinion leaders
__________ brand is marketed by Mondelez international
Mercedes
Cadburay Dairy milk 🥛
Mc Donald
Nestle
A company can’t expect customers to be loyal when there is lack of _________ in its marketing activities
Diverse portfolio of products
Consistency
New ideas
All of above
To gain success at the market place, the marketer must associate its brand with some definite identity. For example, the brand Dove is associated with ______
Luxury
Soft skin
Design of soap
Good packing
The success of brand largely depends on CRM to maximise
Customer awareness
Customer loyalty
Consistency
Unique Brand Slogan
After sale service is vital for product’s success, especially in the case of consumer durables, office equipment and machinery.
Therefore, a company must
Select the committed and dedicated after sale service staff
Train the after sale service staff to improve attitude, skills,etc
Motivate the after sale services staff with proper incentives
All of them
