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WorksheetsMarketing Plan & Segmentation
Total questions: 47
Worksheet time: 47mins
__________are used to divide the total market for their product into smaller, more specific groups.
Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods
Chad's interests are mainly partying every weekend this can help a marketer determine his ______.
Psychographic criteria
Geographic criteria
Demographic criteria
Behavioral criteria
Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.
Target Market
Behavioral
Demographic
Geographic
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?
Age
Household Income
Race
Political preference
Segmenting a market based on customers' attitudes, opinions, and interests is called
Demographics
Psychographics
Geographics
Market Segmentation
When a business divides its market on the basis of where its customers live is called
geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation
Segmenting a market based on customers' buying habits is an example of
demographic segmentation
psychographic segmentation
behavioral segmentation
geographic segmentation
Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.
trending concept
a name brand or logo
A reader board
loyalty program
How many market segmentations are there?
4
8
2
10
Target market is the group of customers at which a product or service is aimed at?
True
False
Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
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Marketing
Marketing Plan
Marketing Strategy
Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.
Marketing Plan
Market Research
Marketing Strategy
Product Testing
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Any goods and services a business sells
advertising
product
market segment
profit
item you can touch, such as donuts
sales promotions
advertising
market research
good
Activity that is done for another person, ex. house cleaning
service
sales
public relations
marketing plan
How and where the product will be made available to consumers in the market, selection of distribution channels, and partners
Product
Place
Promotion
Price
Intangible goods, such as a movie ticket or an insurance policy are__________.
services
goods
wants
services
Which market segment would this product appeal to the most?
High income, males, 18+, who enjoy fast cars
Low income, 16+, females, who enjoy fast cars
What is not part of the official marketing mix (the 4Ps), but still an important part of the marketing strategy and plan?
Product
People
Price
Promotion
Which part of the four P's of marketing effects the location and transportation of the product
Place
Planning
Pricing
People
It pertains to the legal regulations, political orientations, government policies and compliance procedures of government bodies that affect or control the operations of a company?
Political forces
Economic forces
Sociocultural forces
Technological forces
This analysis examines the opportunities and threats in the firm based on the different forces in the environment
Internal analysis
External analysis
Which of the following answers would fall under the Economic (E) element of a PEST analysis? Choose all that apply.
Zoning & Building regulations
Household income levels
Insurance coverage rates
Malpractice insurance rates
Which of the following answers, would fall under the Political (P) element of a PEST analysis? Choose all that apply.
Reimbursement regulations
Professional licensure regulations
Insurance coverage rates
Health specific demographics
Which of the following answers would fall under the Social (S) element of a PEST analysis? Choose all that apply.
Population demographics (age, gender, etc)
Education levels
Religious affiliations
Leisure interests
Which of the following answers fall under the Technology (T) element of a PEST analysis? Check all that apply.
Cost of new technologies
Impact of new technologies
Housing/living conditions
Health safety regulations
Which of the following examples would fall under the Weakness element of a SWOT analysis?
Strong relationship with hospital system
Lack of IT support
Competing local outpatient physical therapy clinics
Decreasing reimbursement rates
Which of the following examples falls under the Opportunities element of a SWOT analysis?
High volume of outpatient clinics in area
Decreasing reimbursement rates
Increased marketing efforts to local hospital systems
Expertise of the clinical staff
Which of the following answers would fall under the Threats element of a SWOT analysis?
High volume of outpatient PT clinics in the area
Lack of IT support
Alignment with one hospital system
Increased marketing efforts
This analysis examines the strengths and weaknesses in the firm based on the different forces in the environment
Internal analysis
External analysis
