Qualities that separate you from your competitors

Internal resources such as skilled, knowledgeable staff.

Tangible assets such as intellectual property, capital, proprietary technologies, and etc.

Things your company lacks.

Things your competitor do better than you.

Resource limitations.

Unclear unique selling proposition.

Undeserved markets for specific products.

Few competitors in your area.

Emerging need for your products or services.

Press/media coverage of your company.

Emerging competitors.

Changing regulatory environment.

Negative press/media coverage.