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E-Commerce: The Amazon Story

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Amazon is a …

a)

Pure play

b)

E-Retailer

c)

Marketplace

d)

Forest

e)

Web Services Provider

2.

Amazon acquired … in the GCC and re-branded it as Amazon

a)

Noon

b)

Namshi

c)

Souq

d)

eBay

3.

AWS stands for:

a)

Amazon Web Services

b)

Amazon Website Shopping

c)

Amazing Website Setup

d)

Amazing Website Space

4.

In 2015 and 2016, the great majority of Amazon’s reported operating income came from:

a)

Amazon Retail

b)

Ads & Other

c)

AWS

d)

Prime Subscriptions

5.

AWS is the only profitable Amazon business.

a)

True

b)

False

6.

Amazon’s first-party ecommerce is

a)

Where Amazon sells products on its own behalf

b)

Where Amazon provides business a platform to sell their products on

c)

How Amazon generates most of its revenue

d)

The name of the subscription on Amazon

7.

Amazon’s third-party “services” include:

a)

A platform on which businesses can meet and sell to buyers

b)

A platform where companies can list products and use Amazon shipping

c)

Providing ad space and placement (home page, product search results) for the businesses to market their products

d)

All of the options

8.

In 2019, third-party sales constituted … of Amazon’s total sales:

a)

30%

b)

60%

c)

50%

d)

80%

9.

In 2019, Ads and other similar services provided by Amazon lead to around:

a)

$100 Million in Revenues

b)

$15 Billion in Revenues

c)

$2 Billion in Revenues

d)

$500 Million in Revenues

10.

Amazon is made up of different business units which are at different stages of maturity and profitability. We should take a closer look at the financials of a business to understand its performance.

a)

True

b)

False