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KWE Digital Marketing

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What is marketing?

a)

Is the process of selling your product to your customer

b)

Is the process of selling on lazada and shopee

c)

Is the process and activity for creating, communicating and delivering offerings that have value to your customers/clients

d)

Is posting your products online

2.

What is NOT included in the 7P’s of Marketing

a)

Product

b)

Price

c)

Physical Evidence

d)

Packaging

3.

What are the components of the AIDA Model

a)

Attention, Interest, Desire, Action

b)

Attention, Interest, Demand, Advertising

c)

Attention, Interest, Dedication, Advertising

d)

None of the above

4.

What are the activities you can do for Traditional Marketing?

a)

Print Ads

b)

Brochures

c)

Billboards

d)

All of the above

5.

What are the strategies you can do for Digital Marketing?

a)

TV Ads

b)

Radio Ads

c)

Social Media

d)

All of the Above

6.

TRUE OR FALSE:

Creating a buyer persona will help in understanding who buys from you, what they buy and how often they buy will help you identify strategies for your brand.

a)

TRUE

b)

FALSE

7.

TRUE OR FALSE

Gaining brand recall is part of doing a conversions campaign

a)

TRUE

b)

FALSE

8.

TRUE OR FALSE

I only need to use my social media accounts to gain more sales online

a)

TRUE

b)

FALSE

9.

TRUE OR FALSE

Key performance indicators will help me identify what worked in terms of the plan I created

a)

TRUE

b)

FALSE

10.

TRUE OR FALSE

Ad Placements or PPC can help generate more audiences for my business

a)

TRUE

b)

FALSE