WorksheetsPd 4 Ch. 8 Marketing Essentials Communication
Total questions: 30
Worksheet time: 15mins
Which way does communication go in outbound marketing
communication?
In
Out
Marketing Communication can also be described as.....
Aesthetics
Marketing information
Promotion
Public Relations
Marketing Communication consists of
Advertising and sales promotion
Personal selling and direct marketing
Public relations and technology
All of the above
What do barriers do in communication?
Temporarily block and make it go away.
Prevent
Prevent
Stop
What is the first step in a Marketing communication plan?
Research into brands, markets & competition
Research into consumers, products & competition
Research into brands, products & target audience
Research into consumers, products & markets
In regards to marketing, a "market" is....
Where you buy groceries
Where you go shopping
A group of businesses selling the same product.
A group of customers interested in selling/buying a product.
What is Integrated Marketing Communication?
All print, online, and other forms of public communication
Different forms of online communication
The amount of time requires to produce an advertisement
The most important part of listening is thinking about what you are going to say in reply.
True
False
Effective marketing communication outcomes normally result in which of the following?
Purchase intentions
Brand awareness
Message comprehension
All of the above
Example of elements in the communication process.
Internet
Sender
Telephone
None
Marketing communication must prompt an action to be effective.
True
False
What are channels, or media in marketing?
Channels you watch on the television.
Avenues through which messages are delivered.
Social media through which you communicate with your friends
Which one is not in the marketing mix?
Promotion
Product
Perception
Place
How many elements are in the marketing mix?
Four
One
Two
Three
What is the Goal of a Marketing communication plan?
Define market
Create clear & concise message
Position the brand/product
All of them
Noise in the communication process is defined as?
Anything that can interfere with your message's reception
Create clear & concise message
Poor creative design
Sounds and commotion extraneous to your campaign
What alters a message in the communication process?
A recipient's interpretation of the message
Feedback
Pollution
Noise
In the marketing mix, which component does advertising belong to?
Product
Price
Promotion
Distribution
Which of these is not a step in the communication process?
Receiver
Sender
Medium
Decoder
_________ is a delayed response to a marketing communication campaign.
Lagged effect
IMC time span
Most visible element of IMC
Advertainment
What technique is used in outbound marketing?
Public speaking
Free trial
Website
Email spam
What role do events (e.g. exhibitions, trade shows) play in Marketing Communication?
They ignore customers
They prevent customers
They bring customers
Which is not a step in the AIDA communication model?
Develop
Desire
Interest
Awareness
Which is not an example of noise in the communication process?
Lack of clarity in a message
A change in the initial message
A competing message
A flaw in the communication channel
Communication skills are only important in marketing.
True
False
Marketing involves
creation of satisfying exchange relationships
maintenance of exchange relationships
satisfaction for businesses and customers
all answers are correct
Effective communication is not very important to a business.
True
False
Customer needs should be the primary focus of marketing.
True
False
Which is a persuasive form of communication that influences a marketing exchange by influencing individuals/groups?
Flextime
Lockout
Promotion
Wages
Which way does communication go in outbound marketing
communication?
In
Out
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