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UTS Manajemen Pemasaran Bisnis - AdBis PSDKU

Total questions: 50

Worksheet time: 3hrs 39mins

Name
Class
Date
1.

The core principle of marketing is to accommodate:

a)

Customer`s needs

b)

Customer`s wants

c)

Customer`s demands

d)

Two of the answers are right

e)

All answers are true

2.

These are the dimensions of holistic marketing, except:

a)

Performance Marketing

b)

Integrated Marketing

c)

Department of Marketing

d)

Internal Marketing

e)

Relationship Marketing

3.

Among these characteristics, which one implied that the Marketing Department has the Customer-Minded goal:

a)

They prepare invoices tailored to customer needs and answer customer queries courteously and quickly.

b)

They study customer needs and wants in well-defined market segments.

c)

They make quick decisions on customer creditworthiness.

d)

They set a high standard for service delivery time and meet this standard consistently.

e)

They proactively search for the best suppliers.

4.

The set of tasks necessary for successful marketing management includes these activities, except:

a)

Creating long-term growth

b)

Capturing market insights

c)

Connecting with customers

d)

Developing marketing strategies and plans

e)

Producing products that meet needs, wants, and demands

5.

In a customer value concept, which one should be minimized to increase the product or service value delivered to the consumer:

a)

Personnel cost

b)

Monetary cost

c)

Image cost

d)

Product cost

e)

Service cost

6.

A condition when consumer feels that the paid expenses are greater than the offered benefit:

a)

Satisfaction

b)

Loyalty

c)

Commitment

d)

Excellent

e)

Disappointment

7.

A desire that is accompanied by purchase ability is the meaning of:

a)

Demand

b)

Needs

c)

Wants

d)

Market

e)

Transaction

8.

Which of the following is not the purpose of segmentation:

a)

The market is relatively homogenous

b)

The market is relatively heterogeneous

c)

The difference of market characteristics

d)

To help in choosing target segment

e)

To give a better understanding towards the customers

9.

The term of promotion cost is related to, except:

a)

Marketing expenses

b)

Marketing budget

c)

Marketing activity

d)

Marketing spending

e)

Marketing investment

10.

Which of the following is not included in the aspect of demographic:

a)

Gender

b)

Age Category

c)

Education Level

d)

Address

e)

Marital Status

11.

Based on the example, what can be concluded?

a)

Market definitions of a business describe the business as a customer-satisfying process

b)

Product definitions of a business describe the business as a customer-satisfying process

c)

Product definitions of a business describe the product as a mission

d)

Market definitions of a business describe the product delivery

e)

Neither of the answer is right

12.

The differences between sales and marketing goals are, except:

a)

Sales orientation is revenue

b)

Sales use straight approach

c)

Marketing focus on long-term relationship

d)

Marketing use emotional and complicated approach

e)

Sales works on the product awareness

13.

A capsule hotel offers great amenities with some adjustment, such as price and room size, can be assumed that the service is on which level?

a)

Basic level

b)

Standard level

c)

Luxury level

d)

Augmented level

e)

Five star level

14.

Strategic planning for individual businesses includes, except:

a)

Defining the business mission

b)

Analyzing external opportunities and threats

c)

Analyzing internal strengths and weaknesses

d)

Implementing the programs

e)

Stealing the other business plan

15.

Each product within a business unit must develop a marketing plan. Which of the statement is not true regarding the marketing plan:

a)

Marketing plan helps achieving the business goals

b)

Marketing plan is one of the most important outputs of the marketing process

c)

Marketing plan includes process of marketing research, analysis, management review, and coordination between departments

d)

A marketing plan must have implementation controls

e)

A marketing plan should spends large amount of budgets

16.

Which of the following is not a party that can do marketing research, except:

a)

Academicians & internal employee

b)

Rivals and expert partner

c)

Expert partner

d)

Academicians

e)

No answer is correct

17.

What is not correct about the marketing research process

a)

5W & 1H questions are useful

b)

Have to define the problem and research objective

c)

Have to collect information

d)

Need to analyze the data

e)

Copy the rival`s idea

18.

Which of the following is not suitable for sampling plan:

a)

Mark and fake up the data

b)

Define the sampling unit

c)

Define the sampling size

d)

Design the sampling procedure

e)

Choose the random sampling

19.

To know the customer recognition about a brand, which of the question cannot be asked to them:

a)

How much dollars will you pay?

b)

Do you like luxury brand?

c)

Which brand you consider to buy?

d)

Is the A brand has good image?

e)

When did the last time you heard about brand Z?

20.

The holistic marketing concept is based on these activities, except:

a)

Design and development of marketing programs

b)

Processes of marketing recognition

c)

Focus of tackling competitor

d)

Implementation of marketing programs

e)

Activities that recognize marketing interdependencies

21.

In the demographic environment, marketers must be aware of worldwide population growth, and also:

a)

Changing nixes of age, ethnic composition, and educational levels

b)

Large geographic shifts in population

c)

The rise of non-traditional families

d)

All answer are correct

e)

No answer is correct

22.

Good marketing research is characterized by, except:

a)

The scientific and multiple research methods

b)

Accurate and cost-benefit based on model analysis

c)

Irresponsible skepticism

d)

Creativity

e)

An ethical focus

23.

Which of the following is not a factor that influence consumer behavior:

a)

Cultural

b)

Social

c)

Personal

d)

Psychological

e)

Seller

24.

The psychological factors include, except:

a)

Motivation

b)

Perception

c)

Learning

d)

Beliefs and attitudes

e)

Occupation

25.

The 9 principles of marketing (PDB triangle) include these aspect, except:

a)

Differentiation

b)

Process

c)

Brand

d)

Positioning

e)

Produce

26.

Which of the following cannot be used to analyze market and environment:

a)

SWOT Analysis

b)

PEST Analysis

c)

Heptalysis

d)

PET Analysis

e)

ETOP Analysis

27.

Perhatikan tabel berikut:

Merek By.U akan cocok ditawarkan kepada segmen pelanggan:

a)

M1

b)

M2

c)

M3

d)

M1 & M2

e)

Semua jawaban salah

28.

Perhatikan pernyataan berikut:

“Merek akan cocok ditawarkan kepada target segmen pelanggan dengan karakteristik status mahasiswa atau pelajar dan uang saku bulanan kurang dari satu juta rupiah”, disebut:

a)

Segmentation

b)

Targeting

c)

Positioning

d)

Market invasion

e)

Differentiation

29.

Apabila Telecommunication Service Provider ingin menawarkan produk dan jasa kepada segmen pasar dengan pekerjaan tetap dan gaji bulanan di atas sepuluh juta rupiah, jenis kartu dengan tagline manakah yang dapat mewakili segmen tersebut?

a)

Always On - Three

b)

Semuanya Semaunya – By.U

c)

Begitu Dekat Begitu Nyata - Telkomsel

d)

Sekarang Internetan Makin Kuat – IM3

e)

The World Is In Your Hand - Telkom

30.

Manakah tools yang tidak bisa digunakan untuk menganalisis kondisi eksisting perusahaan:

a)

SWOT analysis

b)

Fishbone chart

c)

VRIO Framework

d)

BMC

e)

CRM

31.

Makna dari segment-by-segment invasion plan adalah:

a)

Rencana atau strategi untuk memasuki pasar dengan menargetkan pasar tertentu untuk produk yang sama maupun berbeda

b)

Strategi untuk menguatkan pasar eksisting

c)

Rencana penambahan lini produk untuk segmen pasar yang sama

d)

Strategi untuk memilih satu pasar dan satu produk

e)

Strategi memberikan satu produk untuk semua segmen pasar

32.

Inti dari strategi pemasaran adalah terpusat pada:

a)

Product

b)

Marketing

c)

Competitor

d)

Customer

e)

Brand

33.

Perhatikan gambar berikut:

Dapat dikatakan bahwa perusahaan B melakukan strategi:

a)

Product specialization

b)

Market specialization

c)

Selective specialization

d)

Full market coverage

e)

Single-segment concentration

34.

Berikut adalah manfaat value proposition canvas, kecuali:

a)

Dapat mengidentifikasi needs, wants dan demand

b)

Dapat menghubungkan kapasitas perusahaan dengan customer segments melalui penyediaan barang atau jasa

c)

Dapat mengidentifikasi positioning yang jelas

d)

Dapat membantu merumuskan strategic planning

e)

Dapat membantu menghitung Return of Investment (ROI)

35.

Posisi merek mobil ini di pasar otomotif adalah:

a)

Market leader

b)

Market challenger

c)

Market follower

d)

Market niche

e)

Market share

36.

Posisi merek produk ini di pasaran adalah:

a)

Market leader

b)

Market challenger

c)

Market follower

d)

Market niche

e)

Market share

37.

4P terdiri dari, kecuali:

a)

Product

b)

Price

c)

Promotion

d)

Place

e)

Positioning

38.

Berikut karakteristik dari heart-share, kecuali:

a)

Value enhancer

b)

Value indicator

c)

Value enabler

d)

Process oriented

e)

Creation tactic

39.

Berikut ini adalah hal yang memerlukan strategi pemasaran, kecuali:

a)

Person

b)

Product

c)

Service

d)

City

e)

Plagiarism

40.

Produk berikut apabila ditinjau dari durability (daya tahan produk), termasuk ke dalam:

a)

Non-durable goods

b)

Durable goods

c)

Tangible goods

d)

Intangible goods

e)

Specialty goods

41.

Manakah yang termasuk ke dalam kategori shopping goods:

a)

Mobil

b)

Sabun

c)

Beras

d)

Air mineral galon

e)

Sayuran

42.

Produk investasi termasuk ke dalam kategori:

a)

Augmented level

b)

Shopping goods

c)

Unsought goods

d)

Expected product

e)

Intangible goods

43.

Berikut ini adalah contoh Unit Produk dari Hirarki Produk:

a)

Produk otomotif

b)

Kebutuhan sehari-hari

c)

Canon EOS 700D manufactured Dec 2019

d)

Samsung

e)

Smartphone

44.

Contoh implikasi manajemen dari karakteristik jasa diantaranya adalah, kecuali:

a)

Jasa ojek tidak memiliki paten

b)

Jasa ojek tidak dapat diklaim oleh pihak tertentu

c)

Jasa sambungan telepon sulit untuk dideferensiasikan

d)

Jasa potong rambut sulit untuk dilakukan standardisasi

e)

Jasa peramal dapat dipajang

45.

Gambar berikut adalah contoh dari:

a)

Service factory

b)

Service shop

c)

Mass service

d)

Professional service

e)

Personal service

46.

Pelayanan dokter spesialis memiliki karakteristik berikut, kecuali:

a)

Tingkat interaksi dan kustomisasi tinggi

b)

Tingkat intensitas tenaga kerja tinggi

c)

Tidak dapat ditiru

d)

Tingkat intensitas tenaga kerja rendah

e)

Memiliki keunikan sendiri pada bagian pelayanan

47.

Kesenjangan apa yang dapat mengakibatkan kegagalan penyampaian jasa:

a)

Antara jasa yang dialami dan jasa yang diharapkan

b)

Antara pemberi jasa satu dengan yang lainnya

c)

Antara konsumen satu dengan yang lainnya

d)

Antara internal pegawai

e)

Antara penerima jasa

48.

Berikut ini yang tidak termasuk ke dalam dimensi service quality adalah:

a)

Kualitas interaksi

b)

Kualitas desain

c)

Faktor sosial

d)

Kualitas waktu tunggu

e)

Kualitas produk

49.

Yang bukan bagian dari karakteristik jasa adalah:

a)

Heterogeneity

b)

Lack of ownership

c)

Perishability

d)

Inseparability

e)

Homogeneity

50.

Bauran pemasaran manakah yang tidak termasuk untuk pemasaran jasa:

a)

Promotion

b)

People

c)

Policy

d)

Physical evidence

e)

Process

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