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Market Analysis

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

A way to understand the industry's ability to support new growth

a)

Market forecasting

b)

Market expansion

c)

Market research

d)

Carrying capacity

2.

The particular group of customers you are interested in is the

a)

target market

b)

total market

c)

customer base

d)

market segment

3.

The study of consumers based on social characteristics is known as

a)

Psychographics

b)

Geographics

c)

Demographics

d)

Brand Loyalty

4.

___ are goods or components produced for sale to manufacturers.

a)

Raw materials

b)

Brands

c)

Industrial goods

d)

Retail goods

5.

The collection and analysis of information aimed at understanding the behavior of consumers is called

a)

consumer focus

b)

market research

c)

market forecasting

d)

venture research

6.

Ways to structure research are called ___

a)

research models

b)

customer canvassing

c)

model building

d)

research designs

7.

Information previously collected by someone else is called ___

a)

secondary data

b)

primary data

c)

marketing history

d)

historical research

8.

____ is information you obtain for the first time and use specifically for your study

a)

Reputable data

b)

Primary data

c)

Secondary data

d)

Descriptive research

9.

You can find opportunity in an industry by looking at _____

a)

target markets

b)

industry forces

c)

trends and changes

d)

competitive forces

10.

_____ keep new businesses from either entering or succeeding in an industry.

a)

Trade associations

b)

Unions

c)

Competitive industries

d)

Barriers to entry

11.

A/An ____ is a situation where the cost of producing goods or services decreases as the volume of its production increases.

a)

manufacturing volume

b)

economy of scale

c)

barrier to entry

d)

mass marketing

12.

____ is the tendency to buy a particular product.

a)

Mass marketing

b)

Demand

c)

Market share

d)

Brand loyalty

13.

A /An______ is a small, specialized segment of a market.

a)

industry

b)

niche

c)

market position

d)

substitute

14.

A customer ______ is a complete picture of a venture's prospective customers.

a)

history

b)

needs analysis

c)

profile

d)

base

15.

One way to forecast _____ is to use historical analogy products.

a)

target markets

b)

demand

c)

competition

d)

retailing trends