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WorksheetsMarket Analysis
Total questions: 15
Worksheet time: 8mins
A way to understand the industry's ability to support new growth
Market forecasting
Market expansion
Market research
Carrying capacity
The particular group of customers you are interested in is the
target market
total market
customer base
market segment
The study of consumers based on social characteristics is known as
Psychographics
Geographics
Demographics
Brand Loyalty
___ are goods or components produced for sale to manufacturers.
Raw materials
Brands
Industrial goods
Retail goods
The collection and analysis of information aimed at understanding the behavior of consumers is called
consumer focus
market research
market forecasting
venture research
Ways to structure research are called ___
research models
customer canvassing
model building
research designs
Information previously collected by someone else is called ___
secondary data
primary data
marketing history
historical research
____ is information you obtain for the first time and use specifically for your study
Reputable data
Primary data
Secondary data
Descriptive research
You can find opportunity in an industry by looking at _____
target markets
industry forces
trends and changes
competitive forces
_____ keep new businesses from either entering or succeeding in an industry.
Trade associations
Unions
Competitive industries
Barriers to entry
A/An ____ is a situation where the cost of producing goods or services decreases as the volume of its production increases.
manufacturing volume
economy of scale
barrier to entry
mass marketing
____ is the tendency to buy a particular product.
Mass marketing
Demand
Market share
Brand loyalty
A /An______ is a small, specialized segment of a market.
industry
niche
market position
substitute
A customer ______ is a complete picture of a venture's prospective customers.
history
needs analysis
profile
base
One way to forecast _____ is to use historical analogy products.
target markets
demand
competition
retailing trends
