Which the followings are roles of marketing?

(The answer can be more than 1)

The group of customers a business sells its products or services to is called...

Pick options below that are (is) TRUE about added value?

What is the name of the curve shown above?

When a company decides to produce products for a particular group of consumers, for example: Gillette's main consumers are men, then what do you call these consumers?

Which of the followings are factors that affect the amount of money customer/consumers spend on buying goods and services?

(the answer can be more than 1)

Which of the followings is NOT the reason of why some markets become more competitive?

............ is a focused, target-able portion of a broader market in which specialized products or services can be sold.

Shoes for vegan women, shoes for plus-sized women, and shoes for nurses. These are examples of ... products.

Weetabix

Bright Food, one of China's largest food groups, has bought a 60% controlling share in the ownership of UK breakfast cereal brand, Weetabix. This acquisition is done in order to develop Weetabix business with Bright Food's strong resources and their expertise.

Why might the market for Weetabix described as a mass market?

Which of the followings is NOT the limitation of niche marketing?

Which of the followings is the benefit of mass marketing?

A part of the whole market in which consumers have specific characteristic is called ...

Which of the followings are factors in the demographic segmentation?

(there are more than 1 answer)

Which of the followings is the benefit of segmentation to business?

(there can be more than 1 answer)

A _________ is a small, usually specialised, segment of a much larger market.

A person who buys goods or services for personal use.

_____________ is identifying customer wants and satisfying them profitably.

A ___________ is a person, business or other organisation which buys goods or services from a business.

____________ is when existing customers continually buy products from the same business.

_____________ is communicating with customers to encourage them to become loyal to the business and its products.

_____________ is the percentage of total market sales held by one brand or business.

_________ is when the financial return is worth the expenditure.

___________ is when existing customers continually buy products from the same business.

______________ is communicating with customers to encourage them to become loyal to the business and its products.

A _________ buys goods or services for personal use – not to re-sell.

A ___________ is a person, business or other organisation which buys goods or services from a business.

A _________ for a particular good or service is made up of the total number of customers and potential customers, as well as sellers, for that particular good or service.

A ____________ is a small, usually specialized, segment of a much larger market.

_____________ is where there is a very large number of sales of a product.

____________ is an identifiable sub-group of a whole market in which consumers have similar characteristics or preferences.

________________ is dividing consumers in the market by geographic area.

_______________ is dividing consumers in the market by factors such as age, gender, income, ethnic background and social class.

_______________ is dividing consumers in the market by lifestyle, personalities and attitudes.

_____________ is dividing your market based upon the perceived value, benefit, or advantage consumers perceive that they receive from a product or service.

The preferences of consumers which can change over time.

Customer’s desires to buy products.