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WorksheetsENT555 FB Campaigns & Ads
Total questions: 10
Worksheet time: 6mins
As a relatively newcomer, Harimau Ngaum brand aims to reach to new customers to introduce its brand. Which category of Ad campaign should be run by the company?
Awareness
Consideration
Conversion
All of the above
Brand Z wants to post advertisement that drives prospects to connect with the company via its FB messenger inbox. Which specific Ad Campaign objective that should be implemented by Brand Z?
Engagement
Traffic
Conversion
All of the above
A conversion type of Ad Campaign is highly suitable for a company that ________________.
operates an e-commerce store with a payment gateway
sells through dropship arrangement
wants people to aware of its brand
receives payment on a Cash-on-Delivery basis
Which of the following Ad Campaigns that you can use to increase likes, comments and share?
Engagement
Traffic
Conversion
All of the above
Which of the following is the most effective way of creating Ads using Facebook?
Clicking the ‘Boost’ button that appears in your postings.
Clicking the ‘Promote’ button that appears on top of your FB business page.
Creating a campaign via the Ads Manager.
What type of payment methods that are available for running FB Ads?
Debit or credit card
Internet banking
FB Ad credits
All of the above
The above icon indicates the _____________.
Ad manager
Account overview
Notifications
Audience insights
For this semester’s online business portfolio project, which type of Ad Campaign that you are supposed to run?
Engagement
Traffic
Conversion
Messages
Based on my tutorial video titled ‘Creating FB Ads’, where should you drive traffic (considering that the project is a group-based project)?
App
Messenger
Website
Which one of the following is NOT recommended when running an FB Ad?
Set automatic placement to show your ads
Setting an initial budget of less than RM15 per day
Specifying the demographics for the target audience
All of the above
