Situation analysis contains the annual trust of the program prepared by the Higher management.

The annual marketing budget is prepared together with its action program that will be implemented.

Budgets and targets are set with in the five year level on the long-term plan.

Forecasting is the art of estimating future demands by anticipating what the buyers want to buy.

Bottoms-up approach is the major activity of top management in forecasting marketing demand based on analysis of the total market condition.

Company is a physical place where people meet to sell and buy the product for their needs and consumption.

Market potential is the total sales volume that all organisations selling a product during specific time and place.

Program objectives are specific and detailed set of goals.

The marketing mix strategies include product, place, promotion and price.

Market is a set of buyers.

Annual planning is the process by which marketing activities are identified and decided upon.

Defining the organisational mission is one of the responsibilities of managers in annual planning.

The financial requirements of the marketing program must be put in place.

Conduct situation analysis is one of the 5 steps in marketing planning.

Social media and emails may not be useful as additional campaign strategies.

Poor forecasting can lead to accurate inventories.

Prediction of future demand is an essential task of management as it is the basis of the total planning process of the marketing organization.

Under bottoms- up approach is to determine the total market potential.

Top-down approach has to forecast the projected product sales.

Proportion of total sales of the marketing organization in total market.

The portion of market share that the marketing organization expects to penetrate and make sales.

It is prepared together with its action program that will be implemented.

They make a detailed program analysis as to variances in the program implementation.

The timing in the marketing industry must consider the celebration of the different holidays.

Timetable and budgetary requirements are included in ____.

The results of the evaluation wi serve as a guide in program revision and re-planning activities.

The social media and emails may be used as additional campaign strategy.

In situation analysis, it must include the past, present, and future ___about the conditions prevailing in the marketing strategy.

The strategies in the ______must indicate the target market in terms of the marketing mix.

The company sets control mechanism as basis for_____.

It is the process by which marketing activities are identified and decided upon.

Budgets and ____are set with in the five year level.

The following are the four essential steps I company strategic planning except:

The finacial plans must cover the important phases of the marketing program such as promotion, advertising and ____.

It is defining the organisational mission, vision, setting long range goals.

Managers must have bear in mind that not all plans or strategies get implemented 100 percent.

Prices and promotional budgets must generate greater volume sales and develop more customer patronage.

The following are the tips for better results on factors to consider in preparing annual planning strategies except:

______refers to one particular brand of product.