WorksheetsUnit 5 reasons for failure overseas in business
Total questions: 10
Worksheet time: 5mins
Why did Home Depot fail in China ?
language problems
religious differences
Chinese don't like DIY
lack of finance
Why did Walmart fail in Germany ?
Germans did not like the greeters (at the door)
Germans found it too expensive
Germans do not like US chains
Germans did not like the name
Barbie toy doll by Mattell failed in China because
too expensive
clothing inappropriate
ethnically different
consumers prefer educational (making) toys
Tesco (Fresh and Easy) failed in USA because
unpopular brand
UK products not understood
recession in US at the time
lack of promotion
TaoBao beat Ebay in China because
It was orange in colour
Buyers can chat with sellers
It translated as win against foreigners
It gave free fortune cookies
A US company called Target failed in Canada because
The software (IT) system could not cope
The name translated badly
The colour of logo was unpopular
They ridiculed maple syrup
Starbucks failed in Israel because
logo unpopular
allergy to mermaids
Israelis like thick turkish coffee
a war broke out
McDonalds failed in Bolivia because
Bolivians are all vegetarian
Bolivians prefer Burger King
Bolivians speak french
Bolivians buy from street vendors
Schweppes Indian Tonic water translated in Italy as :
Apple cider vinegar
Starbucks coffee
Tikka masala
Eau de toilette Schweppes
Clairol's Mist Stick hair curler translated in Germany as
Filth stick
Musty stick
Manky stick
Milky stick
