WorksheetsOPINION LEADERSHIP
Total questions: 10
Worksheet time: 5mins
What is Opinion Leadership ?
Leadership by an active media user who ............. the meaning of media messages or content for lower end - media users.
gives
takes
gets
interprets
Who is Opinion Leaders ?
Someone Who is promote about Products and Whose Advice is Taken Seriously By Others
Someone Who is explain about Products and Whose Advice is Taken Seriously By Others
Someone Who is Knowledgeable About Products and Whose Advice is Taken Seriously By Others
Someone Who is sale about Products and Whose Advice is Taken Seriously By Others
These are the things that Opinion Leaders must have, except...
Often Among the First to Buy New Products
Technically Competent and Have Expert Power
Have a company
Socially Active in their Community
What are the characteristics of an Opinion Leader ?
Self Confidence
Outspoken
Humble
Gregariousness
Why are opinion leaders important to marketers?
Because opinion leaders can ...............a company's product or idea
promote
sell
use
validate
How do opinion leaders influence buying behavior?
Since consumers seek their performance frequently
Since consumers seek their advertisement frequently
Since consumers seek their advice frequently
Since consumers seek their acting frequently
Opinion leaders are people who are seen as likeable, ..........................and influential
easygoing
trustworthy
interesting
expressive
Why are the opinion leaders have an important role in a community ?
Because they have....
The status and expertise
links to external sources of knowledge
experience that enable them to provide information
all answers are correct
Opinion leaders are the influencers. of their respective ...........
niches
offices
communities
families
A reference group serves as a frame of reference for an individual and influences his/her behavior, but Opinion leaders are individuals to whom an opinion seeker turns for ......................... related information while making purchase decisions
idea or product
advice or product
advice or promote
product or service
