WorksheetsMKT Set 4
Total questions: 10
Worksheet time: 5mins
An emphasis on producing and distributing new products was characteristic of the
Sales Era.
Production Era.
Marketing Department Era.
Marketing Concept Era.
This federal law protects small businesses from unfair pricing practices between manufacturers and large businesses.
Americans with Disabilities Act
Robinson-Patman Act
Sherman Antitrust Act
Federal Trade Commission Act
Which of the following factors usually would not influence what and how many products or services a business will produce in a market economy?
the amount of competition
the desire to provide employment for as many people as possible
the capability of developing and marketing the products or services
the possibility of profit
What type of situation exists in a market in which many firms compete with products that are somewhat different?
monopolistic competition
a monopoly
pure competition
an oligopoly
In which of these economic environments do companies find the marketing concept to be of most value?
oligopoly
pure competition
monopolistic competition
monopoly
Which element of the marketing mix usually receives the most attention from producers and manufacturers?
product
price
promotion
distribution
Which of the following is not an external information source for a business?
an invoice recording the details of a recent sale made by the company
the Dun & Bradstreet Business Database
Forbes magazine
the U.S. Census Bureau
Which MKIS element answers the question, "Which methods should be used to organize and study the information in order to make effective marketing decisions?"
storage
output
decision making
analysis
The first step in implementing a marketing research study is to
develop an MKIS.
develop a data-collection procedure.
define the problem.
analyze the situation.
A carefully designed and controlled situation in which all important factors are the same except the one being studied is called a(n)
survey.
hypothesis.
interview.
experiment.
