WorksheetsMarketing in Tourist Transport
Total questions: 20
Worksheet time: 12mins
What element does not belong to the marketing process?
creating
communicating
delivering
supplier
Why is it hard to generalize transport?
Transport is bought as a self-contained product
Transport sold as a large composite product
Transport sold as self-contained product
Transport is part of marketing mix
Transport operators ___________ their basic product to add on service that generate positive experience and long term profit.
augment
compliment
reduce
remove
Marketing is an inevitable aspect of tourism management.
True
False
The first step in the model of the marketing process is ______________
Construct a marketing program that delivers superior value
Design a customer driven marketing strategy
Understand the marketplace and customer needs and wants
Build profitable relationships and create customer delight
When tourism operators create value for customers, they are actually ___________________.
building customer relationships
creating profits
maximizing revenue
creating customer equity
When tourism operators capture value from customers, they are actually _____________
minimising revenue
creating profits
losing customer equity
designing customer driven marketing strategy
Tourism marketing mix comprise the following EXCEPT:
Timing
Pricing
Place
Advertising
Which of the following is not part of service characteristics?
Intangibility
Inseparability
Variability
Consistency
Choose the kind of services offered to tourist:
service availability
cost in comparison
comfort and speed
inconvenience and ticketing issues
Market (a) means understanding consumer and dedicated specific marketing "surprises" to create a delightful visitors' experience.
Segmentation can be in the form of (a)
Service delivery system is the _______ part of the service process.
first
second
third
fourth
One of the following is NOT part of the service process:
service provision
service offer
service concept
consumer behavior
The mode of transport used depends heavily on _____
demographic factors
psychographic factors
geographical factors
socio-economic factors
Before setting prices (fares), transport providers need to understand __________
demographic background
socio-economic background
mode of transport used
geographical factors
Tourism statistics help transport providers to _______
measure service quality
market and product planning development
cost benefit analysis
infrastructure needs
Marketing __________ is a process associated with the gathering, processing, analysis, storage and dissemination of information to facilitate and improve decision making.
analysis
research
survey
concept
Which of the following is NOT part of the marketing research?
market analysis and forecasting
consumer research
product/price based studies
literature review
The marketing mix is the mixture of uncontrollable marketing variables that the firm uses to pursue the sought level of sales in the target market.
True
False
