A shorter distribution channel ensures the manufacturer has more control over the marketing of its products.

Distribution is one of the four main elements of any marketing mix.

Which statement does not apply to guerrilla marketing?

Introductory offers, such as free installation and 3 months free viewing of pay-per view television programs, are examples of which type of promotion?

The use of gaining internet traffic through social media websites such as Facebook and Twitter is called

There are only two parties involved in a two-channel chain of distribution

Traditional channels of distribution do not include

Consumer durables such as fridges, cookers and microwave ovens are usually distributed using

Which of the following distribution channels is most suitable for luxury products such as designer clothing?

Wholesalers buy products from manufacturers in large quantities and sell these onto retailers in smaller units. This service is known as

The means by which a product gets from the manufacturer to the consumer, such as through retail outlets or distributors

E-commerce is a form of distribution channel

Below the line promotion includes: direct mail, point of sales displays and flyers.

National tv advertising is usually too expensive as a form of promotion for most businesses to use.

Promotion is defined as business activities aimed at establishing and protecting the desired image of an organization.

Which of the following is not part of promotion?

Below-the-line promotion does not include

Promotion carried out through independent media such as commercial radio is known as

The catchphrase "Have it your way" is used by Burger King. This is an example of

When an organization pays to be associated with a particular event (such as the FIFA World Cup) in return for prominent publicity, this is known as

What is meant by public relations?

The use of people to sell a firm's products directly to customers is known as

Telesales and telemarketing are examples of

Which option best defines a business logo?

Also known as placement, this is the process of getting the right products to customers at the right time and place.

Direct distribution network that does not use any intermediaries, i.e. producers sell directly to their consumers.