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WorksheetsThe Marketing Mix
Total questions: 26
Worksheet time: 19mins
The marketing Mix has_________ elements.
3
2
4
The Marketing Mix can also be called____.
4 P's
4 C's
2 M's
Promotion refers to _____________.
where the product will be sold
how the business tells people about the product
where the product will be sold
Marketing mix refers to ______________.
The activities that help a business to market a product.
the cost of product
The activities that help a business to make profit.
Which part of the four P's pf marketing mix effects the location and transportation of the product
Product
Price
Place
Promotion
What is not part of the marketing mix ?
Place
Product
Price
Person
What is happening at point F of the Product Life Cycle?
Growth
Maturity
Extension Strategy
Introduction
Newspapers, TV, radio, magazines, billboards, etc. are examples of...
Advertising
Publicity
Sales Promotion
Personal Selling
Which of the three reasons to use promotion is this?
To inform
To remind
To persuade
The price skimming consists of setting high prices and reducing them over time to maximize the long-term profit.
True
False
Term for a item that is intentionally priced below cost to draw people into the store
Loser Item
Sale
Discount Item
Loss Leader
Which pricing strategy is said to convince customers that the Price is substantially cheaper than it really is
Competition based Pricing
Cost Based Pricing
Economy Pricing
Psychological Pricing
This is the Channel that goes from Producer to Consumer
Direct
Indirect
Sales Agent
None of the above
This is an intermediary that does not own the goods that they are selling
Retailer
Wholesaler
Sales Agent
Consumer
Which intermediary in the distribution process follows the wholesaler?
Consumer
Sales Representative
Retailer
Agent
