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WorksheetsEntrepreneurship Quarter 3 Summative 2
Total questions: 24
Worksheet time: 26mins
1. What is the relationship between unique selling proposition and value proposition?
a. a framework of each business industry
b. meet your competitors needs wants.
c. persuades another to exchange money for a product services
d. connected with only one particular thing.
2. The following variable to consider in behavioral segmentation, except.
a. perception
b. brand concept
c. reaction
d. benefits
3. What is the function of Value Proposition?
a. use to power up sales
b. convince customer to purchase a particular product or services.
c. customers buying habits
d. provide value to your customers
4. Give example in promotion using Value Proposition and Unique Selling proposition.
a. with the slogan “Langhap Sarap”
b. ordinary sari-sari store
c. multinational business
d. fruit shake stand
5. ________________ will determine entrepreneur possible customers in one locality.
a. market design
b. market strategy
c. market research
d. market size
6. The term behavioral segmentation refers to:
a. divided based on consumers
b. divided in terms for customers think and believe.
c. divided according to geographical location.
d. divided according to customers behavior pattern as they interact with a company.
7. What is market size?
a. Tangible things that can be seen.
b. Size of arena where the entrepreneur will play their business.
c. The most important part to the success of the company.
d. Another variation of segmentation marketing.
8. Considered favorable indicators for doing business in that particular location.
a. structure of the segment
b. capability of the business
c. size and growth of the segment
d. segmentation marketing
9. Select type of customer requirement
a. service requirement
b. service oriented
c. service responsibility
d. service fulfillment
10. This refers to how you sell your products or services to your customer.
a. Value proposition
b. Unique selling proposition
c. Selling proposition
d. Marketing concept
11. Tips for the entrepreneur on how to create an effective unique selling proposition to the target customers, except.
a. Identify and rank the uniqueness of the product or services characteristic.
b. Very specific
c. Keep it short and simple
d. Completeness of proportion
12. Geographic segmentation refers to:
a. Divided according to geographical location
b. Divided based consumers.
c. Divided in terms for customers think and believe
d. All of the above
13. Service requirement _____________ thing or product not able to touch but customer can feel the fulfillment.
a. Tangible
b. Intangible
c. Service
d. Output
14. Tangible things that can be seen refers to what?
a. Service requirement
b. Output requirement
c. customer requirements
d. Entrepreneurs output
15. What is the first step in conducting a strategic marketing?
a. Estimate the potential market
b. Estimate the customers who probably dislike buying your product
c. Estimate the market share
d. Estimate business funding.
16. It is the process of gathering, analyzing and interpreting the information about the product or the services to be offered for sale in the market, the market and about past, present and any potential consumers for the products.
a. Data Gathering
b. Primary Research
c. Secondary Research
d. Market Research
17. A data gathering technique where it can be moderated to group interviews and brainstorming sessions that provide information on user’s needs and behaviors.
a. Personal Interview
b. Focus Group Discussion
c. Survey
d. Data Gathering
18. A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail.
a. data gathering
b. survey
c. focus group discussion
d. personal interview
19. It refers to information gathered directly from the respondents who answered set of questions.
a. Primary Research
b. Secondary Research
c. Survey
d. Data Gathering
20. It is the most common way to gather primary research with the use of questionnaires or interview schedule.
a. Interview
b. Focus Group Discussion
c. Survey
d. Data Gathering
21. It is the traditional method of data collection which is normally done on a personal manner with the respondents.
a. Personal Interview
b. Focus Group Discussion
c. Survey
d. Data gathering
22. A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail.
a. Data Gathering
b. Survey
c. Focus Group Discussion
d. Personal Interview
1. What is Market Research? (3 pts.)
2. Enumerate and discuss the three data gathering techniques (5 pts.)
