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WorksheetsSales & Marketing-Wealth Management Services
Total questions: 62
Worksheet time: 31mins
Find the incorrect statement.
Marketing is managing profitable relationships by attracting new customers with superior value and keeping current customers by delivering satisfaction.
Marketing can be defined as the process by which companies create value for customers.
Marketing is all about making profit by any means.
Marketing focuses on building strong customer relationships to capture value from customers in return.
Find the incorrect marketing concept.
Production concept
Product concept
Selling concept
Internet Marketing concept
Who has coined the term “4Ps”.?
Henry Ford
E. Jerome McCarthy
Dale Carnegie
Philip Kotler
Customer delight can be achieved by_______.
By providing extra discounts if bargained by the customers.
By selling below the cost.
By delivering more than promised.
By selling below the MRP.
Customer equity is _______.
It is the past value of the company’s customer base.
The portion of the customer’s purchasing that a company gets in its product categories.
The value of the entire stream of purchases that the customer would make over a lifetime of patronage.
The total combined customer lifetime values of all of the company’s customers.
Find the incorrect category of customers.
Butterflies
Strangers
True friends
New Comers
Which one of the following is not part of BCG Growth–share matrix?
Star
Dog
Question Mark
Performer
Who has developed the product/market expansion grid ?
Philip Kotler
Igor Ansoff
E. Jerome McCarthy
Dale Carnegie
Find the incorrect statement.
Marketing strategy is the marketing logic by which the company hopes to create customer value and achieve profitable customer relationships.
A market segment is a group of consumers who respond in a similar way to a given set of marketing efforts.
Market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.
Differentiation is actually charging differently to generate better profit.
Find the incorrect step in the process of marketing research.
Defining the problem and research objectives.
Developing the research plan
Executing the research plan
Implementing the research plan
Dissonance-reducing buying behaviour is_______.
Consumer buying behaviour characterised by low involvement, but few perceived differences among brands.
Consumer buying behaviour characterised by high involvement, but few perceived differences among brands.
Consumer buying behavior characterized by high consumer involvement in a purchase and significant perceived differences among brands.
Consumer buying behavior characterized by low consumer involvement in a purchase and significant perceived differences among brands.
Find the incorrect stage in the buyer decision process.
Need recognition
Information search
Information processing
Evaluation of alternatives
Cognitive dissonance is_________
Seller discomfort caused by post-purchase conflict.
Buyer discomfort caused by post-purchase conflict.
.Buyer comfort caused by post-purchase conflict.
Seller comfort caused by post-purchase conflict.
The buying centre are________.
All the individuals and units that play a role in the purchase decision-making process.
All the individuals only that play a role in the purchase decision-making process.
All the units only that play a role in the purchase decision-making process.
All the individuals and units that do not play a role in the purchase decision-making process
Find the incorrect buying centre in the in the purchase decision-making process.
Users
Influencers
Deciders
Doorkeepers
Find the incorrect stage in the business buying process.
Problem recognition
General need description
Product specification
Seller search
Find the incorrect variable of Geographic segmentation.
Nations
States
Regions
Religions
Find the incorrect variable of Demographic segmentation.
Age
Gender
Race
Neighbourhood
Find the incorrect variable of Psychographic segmentation.
Social class
Lifestyle
Education
Personality characteristics
Find the incorrect variable of Behavioural segmentation.
Generation and Nationality
Consumer knowledge
Attitudes
Uses or responses to a product
What is Mass marketing______.
A marketing coverage strategy in which a firm considers market segment differences and go after the single market with one offer.
A marketing coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.
A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each.
A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches.
What is Differentiated marketing ______.
A marketing coverage strategy in which a firm considers market segment differences and go after the single market with one offer.
A marketing coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.
A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each.
A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches.
What is Concentrated marketing ______.
A marketing coverage strategy in which a firm considers market segment differences and go after the single market with one offer.
A marketing coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.
A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each.
A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches.
What is Micromarketing______.
It means differentiating the market offering to create superior customer value.
It is arranging for a market offering to occupy a clear, distinctive and desirable place relative to competing products in the mind of target consumers.
It is tailoring products and marketing programmes to the needs and wants of specific individuals and local customer segments.
It is a statement that summarises company or brand positioning.
Branding is______.
The differential effect that knowing the brand name has on customer response to the product or its marketing.
It is tailoring products and marketing programmes to the needs and wants of specific individuals and local customer segments.
The process of estimating the total financial value of a brand.
A marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.
Brand equity is______.
The differential effect that knowing the brand name has on customer response to the product or its marketing.
It is tailoring products and marketing programmes to the needs and wants of specific individuals and local customer segments.
It is a statement that summarises company or brand positioning.
A marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.
Brand valuation is______.
The differential effect that knowing the brand name has on customer response to the product or its marketing.
The process of estimating the total financial value of a brand.
It is a statement that summarises company or brand positioning.
A marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.
Brand positioning is______.
The differential effect that knowing the brand name has on customer response to the product or its marketing.
The process of estimating the total financial value of a brand.
It is a statement that summarises company or brand positioning.
It involves positioning the brand in the mind of the consumer.
Find the incorrect statement.
A Brand extension extends a current brand name to new product categories.
Multibrands means offering more than one brand in the same category.
New brands can be created when believed that the power of existing brands is fading
A Line extensions occur when extending an existing company to new company.
Find the incorrect statement.
Brand Guidelines are a written manual that explains how a brand should be used internally and externally.
A Logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Baroda Sun comprises dual ‘B’ letterforms that hold the rays of the rising sun.
Bank of Baroda’s typographical house style is Helvetica Neue for the English script and Rishi Dev for Devnagari script.
Find the correct statement.
Pantone 1655 C is the brand colour for Bank of Baroda and It is referred to as the Baroda vermilion.
Pantone 1655 C is the brand colour for Bank of Baroda and It is referred to as the Baroda Orange.
Pantone 1755 C is the brand colour for Bank of Baroda and It is referred to as the Baroda vermilion.
Pantone 1655 C is the brand colour for Bank of Baroda and It is referred to as the Baroda Maroon.
Find the incorrect step in the product development process.
Idea generation
Idea screening
Idea testing
Marketing strategy development
Crowdsourcing means.
Inviting broad communities of people – customers, employees, independent scientists and researchers and even the public at large – into the new- product development process.
A detailed version of the new product idea stated in meaningful consumer terms.
Testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal.
Inviting broad communities of people – customers, employees, independent scientists and researchers and even the public at large – into the new- product innovation process.
Find the incorrect stage in the product life cycle (PLC) .
Growth
Product Innovation
Product development
Introduction
One of the following is the Paid form of non-personal presentation and promotion of ideas, goods or services.
Sales promotion
Personal selling
Advertising
Direct marketing
Find the incorrect statement.
A push strategy calls for using the sales force and trade promotion to push a product through channels.
A push strategy calls for using the advertising and promotion to push a product through channels.
A pull strategy calls for spending a lot on consumer advertising and promotion to induce final consumers to buy a particular product.
An advertising strategy is the strategy by which the company accomplishes its advertising objectives.
Find the incorrect step in the selling process .
Pre-prospecting
Prospecting
Pre-approaching
Approaching
Which of the following is not a form of direct marketing.
Direct-mail marketing
Catalogue marketing
Telephone marketing
Telegraph marketing
Find the incorrect statement.
The Internet is a limited public web of computer networks that connects users of all types around the world.
Online marketing are efforts to market products and service and build customer relationships over the internet.
Click-only companies are the so- called dot-coms, which operate only online and have no brick-and-mortar market presence.
Click-and- mortar companies are traditional brick-and-mortar companies that have added online marketing to their operations.
Find the incorrect statement.
C-to-B online marketing means online exchanges in which sellers search out consumers, learn about their offers and initiate purchases.
B-to-C online marketing means businesses selling goods and services online to final consumers.
B-to-B online marketing means businesses using online marketing to reach new business customers serve current customers more effectively and obtain buying efficiencies and better prices.
C-to-C online marketing means online exchanges of goods and information between final consumers.
Which of the following is not a part of Sustainable marketing.
Consumer-oriented marketing
Innovative marketing
Societal marketing
Socio-economical marketing
In which of the following social media platform bank of Baroda doesn’t not have presence.
Google Chrome
Which of the following is official handle of Facebook ?
https://www.facebook.co.in/bankofbaroda/
https://www.facebook.com/bankofbaroda/
https://www.facebook.com/bankofbaroda.com/
https://www.facebook.com/bankofbaroda.co.in
Which of the following is official handle of LinkedIn ?
https://www.linkedin.com/company/bankofbaroda.com/
https://www.linkedin.co.in/company/bankofbaroda/
https://www.linkedin.com/company/bankofbaroda/
https://www.linkedin.com/bankofbaroda/
Find the incorrect statement w.r.t. the objectives of the Communication policy.
Leveraging the profit and market share to the targeted audience using effective communication tools.
Timely/ communication with stakeholders - with clarity, coherence and credibility.
Leveraging the brand value/identity to the targeted audience using effective communication tools.
Pursuing strong corporate reputation through high transparency and consistency in communication with customers, employees and other stakeholders.
Human Life Value (HLV) concept is mostly used to determine___
The term of life insurance to be recommended to an individual.
The rate of life insurance to be recommended to an individual.
The years of life insurance to be recommended to an individual.
The amount of life insurance to be recommended to an individual.
A contract of insurance is a contract of utmost good faith technically known as ___
Human Life Value (HLV).
Uberrima fides.
Aid to Thrift.
Protection.
What is the share holding of Bank of Baroda in IFLIC as on day ?
30%
27.17%
29.53%
43.30%,
Which of the following IFLIC plan take cares of your loan liabilities ?
IndiaFirst MahaJeevan Plan
IndiaFirst Group Credit Life Plan
Baroda Jeevan Suraksha
IndiaFirst Life Plan
When did Bank of Baroda has entered into corporate agency agreement with two leading Stand Alone Health Insurance companies.
7th May, 2016
8th May, 2016
7th May, 2015
8th May, 2015
Which one of the following products is not covered under General Insurance ?
Property against fire, burglary etc.
Accident and Health Insurance.
Liability insurance which covers legal liabilities.
Life Insurance
Which one of the following companies is not a General Insurance partner of Bank of Baroda ?
National Insurance Company Limited.
Tata-AIG general Insurance.
Chola MS General Insurance.
Max Bupa Health Insurance Co Ltd.
Which one of the following statements is incorrect w.r.t. Mutual Fund ?
It is a pool of money managed by a professional Fund Manager.
It is a trust that collects money from a number of investors.
“Net Asset Value” or NAV is calculated on the basis of past returns.
The money pooled in by a large number of investors is what makes up a Mutual Fund.
Which one of the following benefits is not available w.r.t. Mutual Fund.
Economies of Scale
Liquidity
Fixed Returns
Convenient Options
‘Baroda m-invest’ is powered by______.
M/s Paytm Pvt. Ltd.
M/s Finwizard technology Pvt. Ltd.
M/s ATOM Pvt. Ltd.
M/s Razor Pay Pvt. Ltd.
Which one of the following is incorrect w.r.t. MDRT.
It is an international, independent association of Insurance and Financial Services Experts.
It is a member driven international network of insurance and investment financial service professionals.
The professionals of MDRT serve clients by exemplary performance and highest standards of ethics.
It is regulated by RBI in India.
Which one of the following companies is the 1st General Insurance partner of Bank of Baroda.
National Insurance Company Limited.
Tata-AIG general Insurance.
Chola MS General Insurance.
Max Bupa Health Insurance Co Ltd
Find the incorrect statement w.r.t. the digital marketing terminologies.
Impressions refer to the number of times the Post has been displayed on screens on different occasions. (Mobile or Desktop).
Inorganic reach is the number of people who have seen a post through unpaid distribution. (without paid promotions)
Reach (of a Post) refers to the total number of people who have seen the Post.
Organic reach is the number of people who have seen a post through unpaid distribution. (without paid promotions)
Bank uses Social Media Management Software named ______ to aggregate the customer queries and issues in various social media platforms using and route the queries to various channels.
SwitchMetrix
EasyMetrix
QuickMetrix
FirstMetrix
Find the incorrect statement w.r.t. bank’s Communication Policy .
Timely communication with stakeholders - with clarity, coherence and credibility.
Disseminating information through the official website of the Bank on real time basis in order to generate more profit in short term.
Pursuing strong corporate reputation through high transparency and consistency in communication with stakeholders.
Pursuing strong corporate reputation through high transparency and consistency in communication with stakeholders.
Which one of the followings is not a guiding principles of the Communication Policy of Bank of Baroda in the context of its goals?
Correctness
Comprehensiveness
Transparency
Relevance and Timeliness
Who is/are the spokespersons for the Bank?
Managing Director
Managing Director & CEO and Executive Directors
CEO
Executive Directors
