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WorksheetsThe product life cycle
Total questions: 9
Worksheet time: 5mins
You need to invest a lot in marketing during the ________ phase of the product life cycle.
Introductory
Growth
Maturity
Decline
Products will always reach maturity in the Product Life Cycle.
True
False
An example of a product that reached maturity and is declining very quickly is ___________.
Coca Cola
The iPhone
Movies
Crocs
Sales start to drop during the ___________ phase.
Introductory
Maturity
Growth
Decline
Once a product is on the decline, it cannot be saved.
True
False
Video stores were made redundant by _________.
Netflix
The cinema
The TV
A product that is selling rapidly but is still growing is in the _________ phase.
Introductory
Growth
Maturity
Right now, Coca Cola is in the ___________ phase.
Introductory
Growth
Maturity
Decline
Products that are in the maturity phase are called (a) .
