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WorksheetsSPB Marketing Edition
Total questions: 20
Worksheet time: 11mins
Why is branding important?
A brand is more than just a logo. It’s an idea or perception that lives in the hearts and minds of people.
It shapes me as an individual.
By having a strong, unified brand we shape our audience perception and cultivate a personal connection with internal and external stakeholders.
Because I need to follow directions and I don't want to get called out for incorrectly submitting something from UH Branding.
This font is used for headers and titles. What font am I? Some might even say I'm the bold one of the group. Think of me as Gaga's shadow.
(a)
My friends like to call me the Beyoncé of the UH Branding typography group. What font am I?
(a)
What purpose is Milo used for?
Large blocks of text
Headers/Titles
Sub-headers
Formal events
What purpose is Crimson used for?
Large blocks of text
Headers/Titles
Sub-headers
Formal events
Which is NOT a PRIMARY color within UH Branding?
Red
Cream
White
Brick
Teal
How many versions of the Interlocking UH are there?
One
Six
Two
Four
What logos must be included on all marketing/promo items?
UH Interlocking
Get Involved
SPB Logo
The President Khator Stamp
Which is NOT a Secondary Brand color within UH Branding?
Brick
Green
Mustard
Black
Slate
Which is NOT a Tertiary Brand color within UH Branding?
Chocolate
Forest
Ocher
Red
Black
Who should I consult with first, before beginning the Creation Station draft process?
Vice President of Marketing & Assessment
President
Graduate Assistant
Advisor
Cinema Chair
Branding will approve my flyer with the Interlocking UH being altered.
Absolutely NOT
Yes, as long as it fits the image respectively.
I don't see what's the problem with it being altered.
As long, as I submitted it to branding that's all that matters to me.
When consulting with Creation Station what should I put on the flyer upfront?
Time
Date
Free Screening if applicable
Location
What time I'll be there
The marketing drop off form for Residential Life is accepted when?
Mondays and Thursdays in the morning
Thursdays and Saturdays at noon
Wednesdays and Saturdays in the evening
Tuesdays and Fridays at noon
According to the marketing timeline, what doesn't happen 8 weeks before the event?
Request approved marketing images from agent/vendor for performer
Complete and submit Creation Station Order Form to Creation Station
Create event on Get Involved
Receive design drafts from Creation Station
According to the marketing timeline, what happens 7 weeks before the event?
Receive design drafts from Creation Station
Get input on design draft from peers and advisor, and send any adjustments/changes to Creation Station
Draft gets sent to branding
Flyers get sent for printing
Six weeks before an event, I can expect what and what should be happening?
Receive final version of marketing from Creation Station, and give approval to print
Complete Temporary Outdoor Signage Form, Banner Form, and any other required documents and submit to CARS(Conference and Reservation Services)
Put out a-frames, yard signs, and banners for event
Begin to execute the CSI Checklist
Four weeks before an event, what shouldn't still be happening?
Receive final version of marketing from Creation Station, and give approval to print
Creation Station delivers print marketing and emails digital designs
Create event on Get Involved
Put out a-frames, yard signs, and banners for event
It's two weeks before an event. I've followed everything on the marketing checklist. What should I be doing now?
Receive final version of marketing from Creation Station, and give approval to print
Creation Station delivers print marketing and emails digital designs
Create event on Get Involved
Put out a-frames, yard signs, and banners for event
After I have my creation station marketing, what do I do with the digital screens?
Set them as my wallpapers
Send them to all necessary departments
Take a picture next to them
Have them printed onto my blankets
