This is the process of gathering and analyzing data and behavior from social media websites.

Since the quality and engagement matters more than audience size, overall social media follower count does not play a key role in the growth of your company on various social media platforms.

Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective _______________.

The purpose of auditing is to improve business decisions by gaining valuable knowledge that will help in the improvement of those decisions.

Which of the following is identified as what you will want to examine in a social media audit?

A successful social media marketing plan always starts with your company’s goals and objectives.

Which of the following is the first step in conducting a social media auditing plan?

Create a list of all of the marketing efforts that cost you money in order to conduct social media marketing is part of determining ROI.

Running an audit on your competition involves comparing your social media efforts with what your competitors are doing.

Which is NOT among the metrics presented as important to social media analytics?

A social media marketing strategy should include paid social media advertising as well as non-promotional content.

_____ are the framework for everything a business does, including marketing.

For the “Real is Rare” campaign, the message changed to mirror the social change in the target audience.

Social media marketers aren’t expected to have skills in design or video production.

During the _____ stage of a social media marketing strategy, engagement and metrics need to be monitored.

Which of the following is NOT a tool used to schedule content to be posted?

At the end of the campaign, the results should be compared to the objectives to determine the effectiveness of the campaign.

Choose the best answer based on the chapter’s content: Deadlines encourage _____ and _____ .

You need to be mindful of voice, message, and timeliness when responding to engagement on social media.

Analyze the results of and _____ your social media marketing campaign based on the evaluation.

Personal branding is really only necessary for social media influencers.

Your online representation can be your strongest _____ or your biggest _____.

Personal branding is a representation of you online and offline.

Which of the following is NOT a component of personal branding?

According to the textbook, why do hiring managers turn to Facebook?

An effective tool companies use to assess themselves and their competitors is a “SWOT” analysis.

Your personal brand statement will be wording that is unique to you and that clearly describe your strengths, passions, and who you plan to serve.

According to the text, you must have (a) _____ for all platforms.

In most cases, social media marketing principles and strategies shouldn’t be applied to a personal branding strategy.

A hiring report conducted by SHRM states that _____ percent of hiring managers use social media to hire.

Which of the following is NOT given as a way to go about finding your passions?

Live TV specials are not considered digital media.

It’s easier to measure the results of a traditional marketing campaign than a digital marketing campaign.

The first clickable web-ad banner was introduced in 2003.

What is an example of conversion-centered design?

Search engine optimization (SEO) is the practice of increasing the _____ and quality of traffic to a website through _____ search engine results.

On-site SEO refers to web traffic from only mobile devices.

What does the acronym PPC stand for?

Email marketing has an ROI that is _____ times higher than social media, direct mail, and paid search.

Which of the following is NOT a metric associated with web analytics?

Marketers use web analytics data to improve business strategy and increase the users’ experience.