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WorksheetsAdvertising - Prelim Quiz 1
Total questions: 16
Worksheet time: 11mins
Identification:
These are the people employed to make public announcements in the streets or marketplace of a town.
(a)
Identification:
He invented the first printing press.
(a)
Identification:
It contains the first acknowledgment of Gutenberg as the inventor of the movable type.
(a)
Identification:
In the middle of the 17th century, this weekly newspaper was started in England.
(a)
Identification:
A tool or back-up for Marketing.
(a)
The objective of advertising is to increase awareness, demand, and sales.
True
False
Advertising can create awareness, demand, and sell the product on its own.
True
False
It is easy to measure the advertising impact on sales.
True
False
AIDA model is mentioned as a checklist of advertising objectives.
True
False
"Advertising is salesmanship in print," said Thomas Russel.
True
False
The intention of advertising is to sell the product/service.
True
False
The first advertisement in America was in 1704, in the Mercuries Newspaper.
True
False
American printer, Ira W. Rubel invents the first offset press.
True
False
Identification:
It becomes the first national newspaper to be published by the photographic typeset technology.
(a)
He set up the first such press in England and began printing books for entertainment.
(a)
Essay: 10 points
Explain the basic principle of Advertising in 5-10 sentences.
