Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Which of the following is a component of a firm's microenvironment?

The interrelated departments within a company that influence marketing decisions form the ________ environment.

Which is NOT part of the company environment that influences marketing decisions?

________ provide the resources needed by a company to produce its goods and services.

________ help companies stock and move goods from their points of origin to their destinations.

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.

Which of the following groups influences the company's ability to obtain funds?

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.

The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

The macroenvironment consists of the factors close to the company that affect its ability to serve its customers, such as suppliers, customer markets, competitors, and publics.

Marketing management can control environmental forces. A reactive approach is, therefore, the most beneficial approach to the marketing environment.

Among the generational groups in U.S population, the ________ are still the wealthiest generation in U.S. history.

Which of the following generations is the most educated to date?

The approximately 80 million ________ make up the important kids, tweens, and teens markets.

The economic environment consists of economic factors that affect ________.

Which generational group is characterized as the most educated and the least materialistic?

As baby boomers reach their peak earning and spending years, they become lucrative markets for financial services, travel, and entertainment.

The physical environment affecting marketing activities is referred to as the ________ environment.