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WorksheetsMarketing Unit 1 Review
Total questions: 35
Worksheet time: 18mins
Marketing links producers to:
Customers
Retailers
Banks
Business
Marketing is described as creating:
Promotion
Business
Markets
Exchanges
Marketing encourages people from different countries to __________ frequently.
Travel
Train
Trade
Think
Which of the following is a method used to communicate with customers?
Personal Selling
Customer Orientation
Manufacturing
Producers
Of the following which is a durable good?
Coffee mug
Haircut
Oil Change
Hamburger
The marketing function that includes creating strategies to attract the target customer to a business is:
Target Market
Market Planning
Communication
Personal Selling
An effective marketing-information management function enables marketers to:
Determine what products customers want
Provide great store experiences
Sell the product at the maximum price
Promote the company in other countries
How does the marketing function of selling benefit society?
It benefits many charities
Helps to increase employment
Allows employees to receive discounts
Helps the government provide benefits
Which function of marketing determines how much gross profit a business will make on a good or service?
Market Planning
Promotion
Pricing
Channel Management
Which marketing function can remind customers of items that they want to purchase?
Promotion
Market Planning
Selling
Pricing
A career in which marketers work to get a specific, measurable action from a targeted group of consumers, often by sending catalogs, postcards, faxes, folders, and emails directly to a consumer's home or business:
Direct marketing
Hustle game
Cold calling
Door to door
A career in which employees are responsible for establishing good relations between their business or organization and the public; may also involve dealing with controversial public issues that are related to a company or its products:
Public relations
Production
Events
Stage Crew
A career that involves performing acts to satisfy needs and wants; marketing products that are intangible:
Promotions
Service marketing
Product Management
Research
A career involving the development of paid forms of nonpersonal presentation of ideas, images, goods, or services
Reporter
Advertising
Engineer
Executive
A career involving the use of the Internet, social media, smartphones, and other technology to promote products and attract customers
Instagram Model
Trunk Marketing
Digital Marketing
B2B
A career involving the selection of products so that the right goods are in the right place at the right time to make a profit
Merchandising/Buying
Stock Manager
Fed Ex loader
Burger Engineer
A SALES career that involves responding to customer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction
True
False
A DIGITAL MARKETING career involves performing activities that increase customer satisfaction and create goodwill.
True
False
A career that involves monitoring and developing one or more existing products or brands; planning the entire lifespan of a product or brand is Product/Brand management :
True
False
conducting customer surveys: __________
Strategy
Goal
Tactic
contacting customers and tabulating survey results: __________
Goal
Strategy
Tactic
Improving this year’s customer satisfaction by 7% over last year’s ratings: _____
Tactic
Goal
Strategy
List the components of the marketing mix: __________________
Dwayne, Ron, Whitley, Freddie
Product, Price, Place, Promotion
Players, Poles, Pipes, Patties
Who, What, Where and Why
Balancing value and satisfaction for the customer is part of which element of marketing:
Promotion
Price
Product
Place
Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?
Promotion
Price
Place
Product
When using mass marketing,marketers seek to appeal to the:
Entire Market
Local Market
Loyal Market
Teen Market
When marketers sort customers Psychographically, they divide them by lifestyle habits.
True
False
Sorting customers by their physical and social characteristics is called _________ segmentation.
Psychographic
Demographic
Behavioral
Statistical
When the total market is divided, one of its groups is called a market:
Share
Slice
Segment
Subdivision
Marketers divide their markets by grouping customers according to their
Differences
Hobbies
Occupations
Similarities
Which of the following is a requirement for good decision making?
A college degree
At least 3 options
Money
Data
Having appropriate data helps marketers to set goals that are realistic.
True
False
Using data wisely can help a company save money by:
Spending more money
Running more efficiently
Hiring fewer employees
Eliminating the competition
Which of the following is an example of a fact?
The Economy should get better in the next decade.
Valentine’s Day is February 14th
It could cost $200 million to launch a product
Junior year will be harder than sophomore year.
Which of the following is a place strategy that marketers devise using available data?
How much of the product to create.
What level of customer service to provide
When to change the product's price
What segment to target.
