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Marketing Unit 1 Review

Total questions: 35

Worksheet time: 18mins

Name
Class
Date
1.

Marketing links producers to:

a)

Customers

b)

Retailers

c)

Banks

d)

Business

2.

Marketing is described as creating:

a)

Promotion

b)

Business

c)

Markets

d)

Exchanges

3.

Marketing encourages people from different countries to __________ frequently.

a)

Travel

b)

Train

c)

Trade

d)

Think

4.

Which of the following is a method used to communicate with customers?

a)

Personal Selling

b)

Customer Orientation

c)

Manufacturing

d)

Producers

5.

Of the following which is a durable good?

a)

Coffee mug

b)

Haircut

c)

Oil Change

d)

Hamburger

6.

The marketing function that includes creating strategies to attract the target customer to a business is:

a)

Target Market

b)

Market Planning

c)

Communication

d)

Personal Selling

7.

An effective marketing-information management function enables marketers to:

a)

Determine what products customers want

b)

Provide great store experiences

c)

Sell the product at the maximum price

d)

Promote the company in other countries

8.

How does the marketing function of selling benefit society?

a)

It benefits many charities

b)

Helps to increase employment

c)

Allows employees to receive discounts

d)

Helps the government provide benefits

9.

Which function of marketing determines how much gross profit a business will make on a good or service?

a)

Market Planning

b)

Promotion

c)

Pricing

d)

Channel Management

10.

Which marketing function can remind customers of items that they want to purchase?

a)

Promotion

b)

Market Planning

c)

Selling

d)

Pricing

11.

A career in which marketers work to get a specific, measurable action from a targeted group of consumers, often by sending catalogs, postcards, faxes, folders, and emails directly to a consumer's home or business:

a)

Direct marketing

b)

Hustle game

c)

Cold calling

d)

Door to door

12.

A career in which employees are responsible for establishing good relations between their business or organization and the public; may also involve dealing with controversial public issues that are related to a company or its products:

a)

Public relations

b)

Production

c)

Events

d)

Stage Crew

13.

A career that involves performing acts to satisfy needs and wants; marketing products that are intangible:

a)

Promotions

b)

Service marketing

c)

Product Management

d)

Research

14.

A career involving the development of paid forms of nonpersonal presentation of ideas, images, goods, or services

a)

Reporter

b)

Advertising

c)

Engineer

d)

Executive

15.

A career involving the use of the Internet, social media, smartphones, and other technology to promote products and attract customers

a)

Instagram Model

b)

Trunk Marketing

c)

Digital Marketing

d)

B2B

16.

A career involving the selection of products so that the right goods are in the right place at the right time to make a profit

a)

Merchandising/Buying

b)

Stock Manager

c)

Fed Ex loader

d)

Burger Engineer

17.

A SALES career that involves responding to customer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction

a)

True

b)

False

18.

A DIGITAL MARKETING career involves performing activities that increase customer satisfaction and create goodwill.

a)

True

b)

False

19.

A career that involves monitoring and developing one or more existing products or brands; planning the entire lifespan of a product or brand is Product/Brand management :

a)

True

b)

False

20.

conducting customer surveys: __________

a)

Strategy

b)

Goal

c)

Tactic

21.

contacting customers and tabulating survey results: __________

a)

Goal

b)

Strategy

c)

Tactic

22.

Improving this year’s customer satisfaction by 7% over last year’s ratings: _____

a)

Tactic

b)

Goal

c)

Strategy

23.

List the components of the marketing mix: __________________

a)

Dwayne, Ron, Whitley, Freddie

b)

Product, Price, Place, Promotion

c)

Players, Poles, Pipes, Patties

d)

Who, What, Where and Why

24.

Balancing value and satisfaction for the customer is part of which element of marketing:

a)

Promotion

b)

Price

c)

Product

d)

Place

25.

Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?

a)

Promotion

b)

Price

c)

Place

d)

Product

26.

When using mass marketing,marketers seek to appeal to the:

a)

Entire Market

b)

Local Market

c)

Loyal Market

d)

Teen Market

27.

When marketers sort customers Psychographically, they divide them by lifestyle habits.

a)

True

b)

False

28.

Sorting customers by their physical and social characteristics is called _________ segmentation.

a)

Psychographic

b)

Demographic

c)

Behavioral

d)

Statistical

29.

When the total market is divided, one of its groups is called a market:

a)

Share

b)

Slice

c)

Segment

d)

Subdivision

30.

Marketers divide their markets by grouping customers according to their

a)

Differences

b)

Hobbies

c)

Occupations

d)

Similarities

31.

Which of the following is a requirement for good decision making?

a)

A college degree

b)

At least 3 options

c)

Money

d)

Data

32.

Having appropriate data helps marketers to set goals that are realistic.

a)

True

b)

False

33.

Using data wisely can help a company save money by:

a)

Spending more money

b)

Running more efficiently

c)

Hiring fewer employees

d)

Eliminating the competition

34.

Which of the following is an example of a fact?

a)

The Economy should get better in the next decade.

b)

Valentine’s Day is February 14th

c)

It could cost $200 million to launch a product

d)

Junior year will be harder than sophomore year.

35.

Which of the following is a place strategy that marketers devise using available data?

a)

How much of the product to create.

b)

What level of customer service to provide

c)

When to change the product's price

d)

What segment to target.