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WorksheetsTarget Market Week 3
Total questions: 21
Worksheet time: 14mins
Different consumers have different needs.
True
False
Identifying your _____________ market makes it easier and more cost effective to reach potential customers.
market
marketing mix
target
The process of dividing a diverse population into groups of individuals with shared characteristics is called what:
Entrepreneurship
Refine and Develop (R & D)
Market Segmentation
The Marketing Mix
It is impractical and unrealistic to develop and market a product that appeals to everyone.
TRUE
FALSE
SELECT ALL THAT APPLY: Target markets are used by companies to focus the sale of their product:
Members of a target market have similar wants and needs
Focus on target markets make it easier to develop products people want to buy
Can help smaller companies compete with larger companies.
WHY segment a market?
The fewer things we own the fewer things we must clean.
They failed to take into account the special needs of old people.
Consumers are not the same. They cannot be treated as if they have identical wants or needs.
Customers only show up for sale priced items.
TRUE OR FALSE: The people who can buy a product Those who want that good or service – Ready Are willing to make it a reality – Willing
Have the resources to purchase it – Able
TRUE
FALSE
The people who can buy a product ARE CONSIDERED OR DESCRIBED AS THREE WORDS:
Those who want that good or service –
Are willing to make it a reality –
Have the resources to purchase it –
Ready, Willing, Able
Worried, No interest, broke
Ready, not going to spend the money, Able
The process in which marketers often divide the total market for their products into smaller, more specific groups (target market).
TRUE
FALSE
The specific groups is the target market. The process in which marketers divide the total market for their products into smaller groups is market segmentation.
TRUE
FALSE
The image represents what phrase is marketing? (SELECT ALL THAT APPLY)
Target Market
Puzzles for PreK
The Marketing Mix
4 P's
Based on the google slide show and class activity the TARGET MARKET is determined by identifying the following characteristics (select all that apply)
Demographics
Geographics
Behavioral/Sociographic
Psychographics
What segmentation is groups customers on the basis of gender, heritage, religion, socioeconomic status, and life stages.
Graphic Art
Geographics
Demographics
What segmentation of target markets is based on lifestyle and personality?
Psychographics
Demographics
Monographics
What segmentation is based on consumers buying behaviors?
Catographic
Plasmographic
Geographic
Behavioral
Which is NOT one of the 4 P's of Marekting?
People
Product
Price
Place
A haircut or a concert is consider what type of product
Good
Service
Idea
