WorksheetsGlobal Consumer Trends - Summative 1
Total questions: 20
Worksheet time: 47mins
In consumer decision-making model, the input stage is influenced by the following
Marketing mix, User exerience and Culture
Marketing mix, Branding, Consumer motivation and preferences, Culture
Marketing mix, Branding, Family, Social Groups and Culture
Personal factors that influence customer behaviour include
Family and Friends, Culture, Social Status, Income, Lifestyle
Demographics, Lifestyle, Personality
Demographics, Family and Friends, Personality
Mary, wants to buy a bag for an upcoming social event. While browsing through the latest edition of Harper's Bazzar, she sees the new Caro bag from Dior.
What stage of the decision-making process is Mary in?
Evaluation of alternatives
Information search
Need recognition
Eric, the CEO of a digital marketing services company has just accquired a highly influential client. He wants to celebrate his success by throwing a party for friends and colleagues at a plush star hotel in the city.
This behaviour demonstrates Eric's need to
Flaunt his expensive tastes
Show-off his Social Status
Show his Extroverted personality and flamboyant liefstyle
Which of the following factors influencing consumer behaviour are categorised as 'pyschological'
Personality, Motivation, Attitude, Perception, Learning
Personality, Lifestyle, Motivation, Perception, Attitudes and beliefs
Learning, Attitude and beliefs, Motivation, Perception
If too many people already own a Rolex Daytona, I feel my desire to own one will diminish as it is no longer “cool”. This is an example of
Snob effect
Conspicuous consumption
Veblen effect
Buying luxury products in order to be accepted as a member of an affluent social group or class is termed as
Conspicuous consumption
Bandwagon effect
Snob effect
Perceived functional value of a luxury product or service refers to the following (select any 3 that apply)
Usability (core benefit, how easy it is to use)
Is expensive
Superior quality
Uniqueness (exclusive, rare)
Value for money
The below campaign addresses the following aspect of luxury consumer behaviour
Conspicuous consumption
Materialism
Hedonism
Status-seeking
The demand for a luxury handbag rises with an increase in its price.
This is a consequence of
Veblen effect
Marketing strategy
Country of origin effect
Spending on personal luxury goods nosedived by (a) % throwing the industry back to 2014 levels.
Millennial consumers changed the purpose of spending from (a) to experience
Complex buying behavior has (a) degree of consumer involvement with significant brand differences.
Young consumers value (a) over tangible items.
Only one in two consumers agree with the statement “ owning things is a good way to show my status in the society”
False
True
Large share of consumers agree the definition of luxury remains the same as it was five years ago.
False
True
Shopping influence for the millennials remains the same in-store and digital
False
True
Variety seeking consumer behavior has low involvement with significant perceived brand difference.
False
True
Write in detail about the Learning Model of the consumer behavior with 1 example.
This advertisement speaks to consumers who choose brands that are “green” (sustainable), communicating their value for environmental conservatism and climate action.
The type of luxury value perceived by the customer in this case is
Individual value - Self-identity
Functional value - Uniqueness
Financial value - Price
