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WorksheetsUNDERSTANDING CONSUMER BEHAVIOUR
Total questions: 18
Worksheet time: 9mins
Which of the following is a social factor that influences consumer buying behavior?
family
life-cycle stage
economic situation
personality
occupation
________ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.
Social marketing
Traditional marketing
Buzz marketing
Direct marketing
Values marketing
________ refers to the unique psychological characteristics that distinguish a person or group.
Personality
Lifestyle
Status
Attitude
Role
A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process.
personality
motive
attitude
learning
perception
What is one way that social class is NOT measured?
occupation
education
income
number of children in the family
house type
A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a ________.
membership group
reference group
brand personality
subculture
lifestyle
People change the goods and services they buy over time because of the two changing factors of ________.
belief and attitude
perception and personality
age and life-cycle stage
groups and learning
family and tradition
A customer's lifestyle can be measured using the AIO dimensions. What does AIO stand for?
Activities, Interests, Opinions
Achievement, Involvement, Organizations
Accommodation, Investment, Orientation
Acknowledgement, Interests, Observations
Adoptions, Interests, Occupations
________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.
Alternative evaluations
Belief
Culture
Personality
Self-awareness
People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information to which he or she is exposed is called ________.
selective retention
selective distortion
selective attitude
selective attention
selective perception
________ describes changes in an individual's behavior arising from experience.
Lifestyle
Learning
Perception
Cognitive dissonance
Aggressiveness
Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favorite models. Blake's next step is most likely to be ________.
postpurchase behavior
evaluation of alternatives
opinion leadership
cognitive dissonance
purchase decision
Consumers learn about new products for the first time and make the decision to buy them during the ________.
new product recognition
adoption process
evaluation process
information search
quality assessment
After purchasing the product, the consumer will be satisfied or dissatisfied and will engage in postpurchase behavior.
TRUE
FALSE
Online social networks represent an important form of buzz for marketers.
TRUE
FALSE
Maslow's theory is that human needs–-including physiological, safety, social needs, esteem, and self-actualization needs–-are arranged in a hierarchy and that an unsatisfied need motivates an individual to take action to satisfy it.
TRUE
FALSE
Personality is a person's pattern of living as expressed in his or her psychographics
TRUE
FALSE
According to Maslow's theory, safety and social needs must be fulfilled after self-actualization needs.
TRUE
FALSE
